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Most of the organizations spend colossal amount on getting business. Specialist marketers, professional spokesperson, excessive campaigning are just fe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

w of the ingredients deployed to earn those difficult clients. However what is ignored in the present stiff times of competition is the effort required

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to sustain them over a period of time.

Marketing departments more than tend to underrate the importance of holding on to the existing client base. Wha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t is not understood here is the fact that service providers are many, products are endless – it is the quality of product and the manner of providing t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e same that makes the difference.

Perhaps this is a reason behind the presence of intermediaries in any deal. The actual producers at times are too na

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

?ve to market and the professional who grasp the inside focus of attracting and retaining makes the buck in the deal. Just consider a scenario where yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

’ve paid double the price for the same food in a 5 star property as against a small restaurant nearby. The key difference is again inherent in the serv

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing style and the courtesies extended by the staff. They lure you into sweet talks and ensure that you want to be back and relive the wonderful experie

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ce.

This is the magic of client building! There is no point producing if you can not sell. The tagline for successful marketing is to build clients. R

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

emember there is no 100 % solution yet there are some tips that could help:

Few Tips at a Glance:

• Listen and do the spadework i.e. understand your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lient’s requirements before pitching.

• Stay in touch i.e. makes sure that you do not lose your base. Send regular reminders, advertisement pamphlets,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cards or mementos on special occasions to enable a top of the mind recall.

• Establish a relationship by imparting a customized product to the extent

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

possible.

• Do not ignore older clients as new ones are added. Remember competitors are sitting to pounce as and when a situation permits.

• Satisfy

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

need or as goes sell moments and not a camera.

• Organize get together for your selected special clients and let them know that you care.

• Start sp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ecial membership packages or discount schemes for older client base.

Building Clients and Generating Referrals: You would be amazed to see the result

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of one loyal relationship towards your brand. One happy customer can do far more good for you than many new customers together can. It is better to he

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed the one in hand rather than two in bush. The kind of publicity as rendered by a happy customer can yield more foot fall than any other form of marke

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing. The entire concept of referral building and generating business through contacts is based upon the word of mouth, which if positive would certainl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y convert into fast returns.

Getting a new client is a difficult task but even more tedious is the exercise required to sustain them which if done pro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ises the desired growth. So while you invest so much in marketing, focus on the already existing clients and earn through positive referral communities

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The post-interview follow up you do has a critical role in a successful job hunt. Here’s how to do it effectively.

This article describes the critical path of a successful job search. You will learn the strategies, tools and resources you must employ to be effective in your job search efforts and successfully land your next job.

Are you considering opening a dollar store? If so, never discount the demands that are associated with having a business that operates during retail hours. As with almost all retail businesses long hours and varied hours, including evenings and weekends will be required of the independent owner-operator. In fact retail stores are typically open 10-12 hours per day, often seven days per week

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