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Frequently clients will ask me, “How can you write effective sales letters so FAST?”

One of my clients even shared with me how much time he was s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

pending, hunched over his keyboard, trying to create the “perfect” winning sales letter.

A long time ago, my personal mentor and good trusted frien

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

told me a secret that I have used ever since to write sales letters and any other type of business (or personal) letter. I shared this tip with

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

my client and he's spending much less time agonizing over his sales letters now.

The “secret” is a little copywriting trick known by the acronym:

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

AIDA. No, I'm not talking about some Italian opera - AIDA stands for: Attention, Interest, Desire and Action, the 4 components every good letter m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st have.

Here's how it works:

Attention

Think about the person you are writing to. What will benefit THEM? Why should they care about what you ha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e to say? If you keep your writing focused on how what you have to say will benefit them, you'll capture their attention and compel them to keep

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

reading.

Interest

Once you've captured their attention with your benefits, it's time to back those benefits up and hold your reader's interest w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

th a few facts. Keep it short and sweet, but give 'em the facts - this stuff just isn't that interesting and won't keep your reader riveted to you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

letter for long.

If you told your reader at the start of your letter that your product would help him lose 30 lbs. by next week - you better b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ready to back that up with some facts about the ingredients in your product that will do just that. (And if you DO have a product guaranteed to c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ause that kind of weight loss, call me!)

Desire

Now that your reader is interested in what you have to say, you need to help them understand why

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

they should buy from you … most people buy on emotion, and then look for logical reasons to back up their decision. Don't make them have to work

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

too hard to rationalize their decision! Tell them about the advantages of buying from you, provide an iron-clad guarantee, offer a great deal and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ack it all up with testimonials from satisfied customers. (If we were fishing, this is where I'd tell you to “set the hook”!)

Action

Here's wher

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you reel 'em in! Make sure you close with a strong call-to-action that gets them to click the “order now” button or pick up the phone immediately

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Something like:

HURRY! Limited Time Offer - Act Now - Don't Miss Out! Call Now to Place Your Order or visit us as www.lose30lbsnow.com (hey, i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you DO have that product, that domain is available - I just checked as I made it up)..

Make sure you provide order details or instructions on what

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you want the reader to do - what kind of action should they take? Call for more information? Place an order immediately? State it very clearly a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d make it super-easy to do and you will be surprised at how successful this simple little formula will make your next sales letter writing project

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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8 reasons other people get scammed when getting trying home business opportunities, and why you won't be a sucker after reading this article.

Creating labels for any application can be quite arduous if you are still using a word processor to create the labels and an ordinary printer to print them out. Now label printing has become extremely easy with the f state-of-the-art, label printers at affordable prices. Printing labels is now as easy as entering the data and pressing a few buttons on a label printer.

This article discusses how to better organize the information that crosses your desk, and your office.

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