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Have you had a prescription filled recently for either you or a family member? Take a close look at the bag that it comes in? Depending on your situation...there m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ay be a huge opportunity here to promote your Mortgage Business.

The prescription bag that my pharmacy uses is called a "medibag" and according to the little note

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on the bag, it's recyclable, renewable, and biodegradable (Yes...I'm impressed). It's roughly 5 inches wide and 10 inches long and room for 5 space ads on each si

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

de. Each two-color ad would be approximately 1.25" by 4.25." You can of course, commit to double for even triple the ad space.

Here's a few of the national demogr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

aphics on this type of advertising according to the http://www.medibag.com web site:

An average pharmacy fills

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

about 500 prescriptions each week...74% of pharmacy customers are 50+ years of age...The average customer has an annual income of $59,000, owns a home, and has 2.6

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

children...Adults over 50+ have over 1.9 trillion in spending power and a net worth almost twice the national average...Adults 50+ age group have a per capita inc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ome that is 26% higher than the national average.

You can check your local demographics and how they compare by going to Google, and then searching using the foll

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

owing statement: "your city state demographics." What did we ever do before Google?

As you all know, I'm not a big fan of expensive space advertising such as news

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

papers, magazines, and the like. Regardless of the claims of publications like this, I have found the life span (or readability) of this type of advertising is muc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

too short.

This idea caught my attention because of the huge number of exposures in comparison to the investment. For about $364 you'll receive 24,000 exposures.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

In other words, your ad will appear on 24,000 bags for your local pharmacy. That's about a one year's supply of bags at your pharmacy using an average of 500 pres

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

criptions per week. That works out to about 1.5 cents per bag or exposure. You'll have to agree...that's extremely reasonable.

Your contract period is for 24,000

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

bags and not connected with a time period. If your local pharmacy fills 600 prescriptions per week, then your contract period works out to about ten (10) months.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

If the pharmacy fills 400 per week, your contract period will work out to be fifteen (15) months.

The breakdown of the ten available advertising positions on my s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ample bag showed the following advertisers: the pharmacy (2), a dentist (1), a florist (1), a fitness center (1), an optometric physician (1), a cosmetic surgeon (

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

1), a nursing facility (1), and a local bank (2).

As you can see, there are no Realtors/Agents, Mortgage Companies, Loan Officers or Mortgage Brokers as advertise

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rs. The local bank is a new single branch operation making a big push to gain depositors.

Should you commit to this type of program, try to secure an exclusive ag

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

reement up-front which effectively locks-out and prevents other mortgage professionals from advertising as long as you continue to re-new contract. You should even

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

try to eliminate Realtors/Agents as well. As you know, their mortgage entity will follow on their coat tails and could destroy the exclusivity of your advertising

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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