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One of the most cost effective ways to promote a business is to use viral marketing techniques. So what exactly IS Viral

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Marketing and how can we use it?

Put simply, viral marketing is a way of spreading your message is such a way that it

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ets passed on…and on…and on. It can be done via email, as in the case of jokes or funny video clips or using software do

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

wnloads and ebooks. All of these methods make it simple for the viewer to pass on with little or no cost.

Most business

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s are already using some form of viral marketing in their promotion efforts without actually realizing it. See, the olde

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st form of viral marketing is simply word of mouth. Unfortunately, some companies have learned to their cost that bad pu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

licity usually spreads faster than the good stuff!

So in order to use viral marketing effectively it needs to be planne

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d and monitored properly.

Let’s take an imaginary hotel and see how they could create viral marketing material to promo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e their service.

They could create an ebook about their location that is packed with exciting places to visit on the ar

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ea, but as this has probably already been done to death online, they need to add a twist to make it viral. For example,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hey could feature places off the beaten track that the tourist would never otherwise get to see. This alone would make i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

worth passing on to friends or family who are planning a similar trip.

But to make it truly worth passing on, why not

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

add a few links to books such as the Lonely Planet guides or phrasebooks. Include a few Amazon.com links and then make t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e ebook brandable so that the referrer actually gets the commission for any Amazon sales!

With around a million amazon.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

com affiliates, you are sure to reach more than a few who would like to earn money to pass on your ebook via their own w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bsite, email or newsletter.

So in reality, you are ‘paying’people to pass on your ebook. That is a pretty good incentiv

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e!

They could also create a video clip of the best beaches, places to visit or nightlife in the area and then post copi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s on the many video sites. For the more technical minded, create a self contained flash demo that has multimedia content

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

about the area. Of course it also has a link to your website. Make it interesting and make it unique and it will get pa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sed around.

All you need to do now is adapt these ideas to suit your particular target market. And then spread the word

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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