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Where do you start your marketing plan? Where do I find a template for the marketing plan? How much do I spend? What's the strategy? These a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re all questions most business people and executives go through as soon as they think about their marketing plan.

If you are one of these peo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ple the answer is very simple. You need a bit more information, or maybe a whole lot of more information. The marketing plan should be up th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ere at #1 or #2 in your business plan because it helps you with everything, attracting the right executives, landing investors, getting loans,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

not to mention selling your product or service, getting it to your customers and providing spectacular service.

If you don't know where to s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tart it's a good thing you are here, reading along. Your marketing plan and strategy should be at the center of your company's culture. You

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

should have best practices, training, "image police", and all of the bells and whistles.

Please don't concentrate first and foremost on your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

product and then try to market it and sell it. This is in my experience the No. 1 problem in business; at least for my customers. They try t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o find a great product or import it or develop it and manufacture it. They spend a lot of time and money on it, on designs, development, on r

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

efining the product. Once they spent the money, many times even produced the product, they say, "ok, it's time for the marketing plan". NOOO

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

OO!!!

It's backwards! First you do some marketing in the form of market research to see if your product is ready for the market or, in bette

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r words, if the market is ready for your product. Is there is any competition, what the best price is for your products, who is your potentia

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l customer, where are they? Any distribution strategies, and more.

One of the best ways of doing this quick research is with competitors. O

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

K now, please don't tell me "But Jorge, I don't have any competitors…Really". I've heard that many times and every single time without fail I

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

find at least 5 competitors in less than 5 minutes of research. IMPORTANT: --It does not matter if you think or don't think you have competi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tors, it matters if your potential customers perceive another company as being your competitor or a competitor to your product-- You can quot

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e me on this one!

Back to the issue at hand, your Marketing Plan. My first recommendation is to do a bit more research, study more, read som

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e articles, case studies and books (read some of mine!). After you have a better idea of what marketing is about you will be 100% ready to st

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

art your marketing plan. Don't forget to involve others in the process, your sales team, production team, shipping, accounting, everyone. It

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

's important to make marketing a team effort. After all, you are in business to market, in other words, to produce money from the marketplace

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A graphic designer holds the image of your company in their hands. That's why you need to find someone who understands your business and knows how to present you in the best possible light.

Back in the stone ages, medical bills were submitted by paper. Today, they can be submitted electronically. If you're curious as to how this is done, we'll give you a brief overview of the process.

Perhaps you are already aware of the fact that the data on your computer can be stored in many different ways, such as CD's, removable disks or DVDs and so on. I may also agree with the fact that all machines reach a point where they crash, with or without any obvious reasons.

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