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A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.

This landing page quick reference guide ensure

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s that your landing pages are persuasive and convert most effectively. It is divided into 4 sections and is intended to be an all-inclusive tip sheet.

Most importantly, consider that you have 8 seconds or less to convince your visitor to act. If you haven't convincingly mad

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e your case in this time then your visitor will move on and will be lost, as the Internet has created the most fickle customer in sales history.

PAGE LAYOUT
- Place your logo at the top left. Visitors expect it there so display your branding where it counts.
- If t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he visitor came from a search engine keyword search or a PPC ad then place the keyword terms in bold at the top of the page. This reinforces to the visitor that they came to the right place.
- Always keep the Golden Triangle in mind. It is the most important and scanned part of th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e page. It is the area of the page that starts at the top left of the page moves to the top right side of the page then down diagonally to the bottom left of the page just above the fold. The fold is the area of a web page that the visitor sees without scrolling vertically. You shoul

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d never force a visitor to scroll horizontally. This means that your landing pages should be able to be seen completely on an 800 x 600 screen resolution. Place your Unique Value Proposition (UVP) in the middle of the Golden Triangle.
- Contrast your Calls to Action with respect t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o the rest of the page - use contrasting colors, round vs. rectangular, straight vs. slanted, warm color vs. cold color, big vs. little. Make sure you can spot the Call to Action from 6 feet away.
- Place assurances, testimonials and guarantees in the far-right column
- Place

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

logos to appropriate associations or online companies at the bottom of the page to show credibility - Verisign, BBB Online Reliability, certified by..., Alexa rank (if good), powerseller, live support, credit cards supported, open 24 hours a day, Hacker Safe, as seen in Entrepreneur Mag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

azine, Chamber of Commerce, etc.
- Don't place external links on a landing page. Just allow them the option to proceed into completing the form and converting into a customer.
- Place privacy policies on the landing page. This instills confidence.
- Think of the Amazon.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

com website. Note their Call to Action is the hotspot at the top-right of all pages - add to cart, one click ordering, etc. This may also apply to you

WRITING STYLE AND CONTENT
- Spend time on your UVP and place it into the center of the Golden Triangle. A UVP is the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

core differentiation of a company's product or service from those of competitors. A complete UVP will describe the market and a company's competitors and the key difference between competitors and your own company.
- Ensure that you don't have big paragraphs. Visitors tend to sca

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n pages instead of reading all of the text on them.
- Write using headers above paragraphs that summarize the following text.
- Use bullets where possible as visitors can quickly scan them. Search engines also prioritize bullets instead of long paragraph text.
- If you w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ant to add a picture ensure that it is going to reinforce your message. You can easily lose significant sales by having the wrong picture on the landing page.
- If the purpose of the landing page is to provide a white paper or article then create an image for the paper with enlarg

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ed text and place it on the page.

THE FORM
- Keep the number of fields on the form as small as possible. This is critical in getting them to complete the form.
- Add a Comments textbox asking for the visitor's input. It can be key to qualifying leads. Those tha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

complete this form with the services they are looking for should be contacted immediately. Here are some requests you can use for this Comments box:
- What is biggest problem that you need to solve now?
- What is the purpose of your project?
- Please list your goals for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

this project.
- How can we help you?
- In case the visitor doesn't complete the Comments textbox on the first page, add a 2nd page with only a Comments textbox on it requesting the visitors comments again. Tell them that if they complete the Comments box now then they will r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eceive an extra free white paper that is relevant to the same visitor. These visitor comments are important.
- Have the visitor check a box that says something like "YES! Send me the free white paper that will change my life." It is the psychological method of coercing them into

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

completing the rest of the form.
- Prominently list the benefits of completing the form. It is a major validation. Make sure to write the benefits in terms of the users benefits instead of the features of your product or service.
- Ensure you save the form information into

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a database and send emails out as soon as the form is completed so you can immediately contact the visitor. The lead's effectiveness drops dramatically as time goes by. Contacting a lead within minutes is ideal.

LANDING PAGE MISTAKES TO AVOID
- Graphics or text unrelat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed to the offer - limit copy to only the point of the landing page
- Long forms with unneeded fields - limit your form to what is absolutely essential
- Difficult to read fonts
- Navigation off of the landing page
- Placing important persuasive copy below the fold

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In a bid to protect its own shoe-making and leather industries, the European Union proposed anti-dumping policies and duties against Asian shoes. The EU stated its intent last Tuesday as Asian exporters like India, Vietnam, and China flood European markets with cheaper but quality shoes.

Before relocating to a foreign country or culture, it is customary for the professional or executive to go through some orientation to learn how to behave and what to expect (i.e., the dos and don’ts of survival). For this purpose, many organizations employ the Power Distance Index (PDI) developed by Geert Hofstede (1991) as one of the five factors to measure the hierarchical relationships between subordinates and leaders such as respect for authority, in different cultures (i.e., countries). It would be helpful if a public database exists with objective cultural ratings of organizations (i.e., public, private, government agencies, universities, etc.) similar to the PDIs. In selecting a place of employment, the potential employee could use the PDI rating. The employer could also use it to retain current employees and as a recruitment tool.

There are many specific ways to reduce your business expenses. This one is a simple exercise you can do today - one that could save you thousands of dollars.

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