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In this marketing article I would like to discuss the importance of presenting your business in a professional manner when customers and sales prospects con

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tact you.

The first thing I want you to do is think to yourself, "If I were a customer contacting my business, what would I think of this business? Would I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

think this is a friendly and professional business with great service or would I think it was unprofessional and a bit of a joke?"

I ask you to go through

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

this exercise because from my experience of working with clients on improving their sales and marketing programs, many businesses are presenting themselves

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n a very unprofessional manner and they are losing sales because of it.

Here are some guidelines for providing your customers and sales prospects with a pr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

fessional experience when they contact you:

1. Answer your phone in a friendly and professional manner and say the name of your company. Don’t answer your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

phone by saying, "This is Mike." Instead, say, "Hello, this is Mike with XYZ Corp. How may I help you today?"

2. Do everything possible to make sure your p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

one is answered by a live person. In today’s fast-paced world, people want instant gratification. If a prospect is ready to buy and calls your business and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

obody answers the phone, your prospect will probably go to your competition and buy from them. How many times have you gone through the phone book to purcha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

se a product or service and kept calling different companies until you got a live person on the phone? I do it all the time. If you are not answering your p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

one, you are losing sales.

3. If you are unable to answer your telephone, you better have voice mail. Nothing is more unprofessional and irritating than ca

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ling a business and the phone just rings and rings and there is no voice mail. If you do not have voice mail, shame on you! Immediately stop reading this ar

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ticle and call your phone company and get voice mail.

4. Check your voice mail often and return phone calls quickly. If you want to make more sales, do eve

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ything you can to return phone calls quickly. And by quickly I mean in under 2-hours. If you wait a day or two to return a prospect’s call, you have probabl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lost that sale and the only one to blame is YOU.

5. Have a fax machine. It makes your business look very unprofessional when a customer wants to send you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a fax and you have to tell them to send it to your local copy shop (or not to send it at all) because you don’t have a fax machine.

6. If you have a websit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, use your website’s domain name for all employee email addresses. Businesses that are using hotmail, yahoo or aol email addresses look unprofessional. If y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u do not have a website and you are forced to use a yahoo, hotmail or aol email address, at least use something that looks professional. Using "hotgirl28" a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t http://email.com is horribly unprofessional. You may laugh and say nobody would do that but I see it all the time.

For more free marketing articles and a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

free marketing plan ebook, please visit http://www.marketing-consulting-company.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

According to Dr. Gary S. Goodman, radio and TV expert commentator, best-selling author, and Black Belt in Kenpo Karate, it's important to avoid physical attacks. However, according to this sales, service and success coach and popular keynote speaker, spiritual attacks are more common and more damaging to the average person, and they occur with frequency.

During a client interview, it is important to show that client what makes you different from other VA candidates. This is a competitive world and clients now search for the most qualified VA by weighing their skills and determining how the VA will benefit them. Skill emphasis during the interview is a must for landing a new client or business project.

If there is one area that gives both managers and employees difficulty it is the need to give and accept effective feedback. It is one of the most crucial elements in assisting employees to improve their performance. It establishes a connection between what employees are doing and how their actions are perceived by others. Although receiving feedback is often under appreciated, those on the receiving end must occasionally be reminded that no feedback could be much worse.

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Just Other Articles - Is Your Business Making These Mistakes When Customers Contact You?

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