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Do you suffer from people subscribing and then unsubscribing from your list?

There’s one word th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at causes them to hesitate. Do you know what it is?

Let me share a story with you. Months ago, I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

joined this Guru’s list because he had things to teach me that I wanted to learn. Including the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

adage “The money’s in your List”.

Over time, he shared many good pieces of advice with me ~ stuf

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that only a guru knows and a ‘newbie’ needs to know. Then he became better known and I was conti

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nually inundated with his JV offers.

We all know that when a good product launch is ‘strategised

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

’, all the better known Gurus are asked to participate in the launch. So we end up with a continu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

al supply of offers, bonuses, better offers and better bonuses. The competition is fierce.

Often

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to the point that you feel like unsubscribing from everyone’s list and then writing to them all a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sking for some relief to the flood by way of a different subject.

As for your poor old ISP, if y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou are subscribed to a few people’s lists, you feel obliged on behalf of your over-worked ISP to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

unsubscribe from many of these lists. Particularly when they send you reminder emails that your m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ilbox quota is at 90%

So I did a culling (to all those not familiar with the term~ it means a ‘c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

utting out’ of those that you don’t need or can do without) so I hit the unsubscribe button liste

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d on the bottom of the one’s who had really given me the ‘heebie-jeebies’. But then I hesitated.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

I saw that one word “forever” and it stopped me in my tracks like a Howitzer trained on a Rabbit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

It blew my intentions off the screen.

If I unsubscribed forever, then I may never learn some mo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

re gems of wisdom from them. As far as I was concerned, that was a penalty that would be too hars

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h for the inconvenience. Always the vested interests, don’t you know.

So if you want to make peo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ple hesitate before they hit that ‘unsubscribe’ button, just add that one horrible word “forever”

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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ere's a special suggestion for freeing up office space. Don't move your whole office. Consider just moving one operation or department to free up whatever office space you need. Use the offices for as long as you need them and then move out. There's no long-term commitment. It makes things simple, fast and hassle-free.

Had I been asleep or was I still awake? That (very) early morning call brought delegation into sharp focus. And it shaped my management for ever.

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