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AIDA can, in fact, be the most effective ingredient in your advertising efforts! No, I’m not talking about

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a stage full of over-stuffed, well-costumed singers yelling at each other in some foreign language. I’m t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lking about what your radio and TV spots must have. What your newspaper ads must have. What your magazine

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ads must have. Yes, even your Website needs AIDA. Here it is, plain and simple…

A Attention! You need a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

“grabber, something to get and hold audience attention.

I Interest! There’s got to be something there to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

create interest, involvement.

D Desire! You got their attention, captured their interest, now make ‘em w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nt whatever you’re selling.

A Action! You’ve got ‘em hooked, now give ‘em your CTA – your Call To Action

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

– by telling ‘em what you want them to do.

Without AIDA – every one of those four components – your advert

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sing and other marketing efforts are likely to fall flat.

What is it that can grab a reader, a viewer, a l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

istener? What is it that sets your Stuff – your product or service – apart from your competition? That’s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our “grabber.” What makes your Stuff better, more colorful, more durable, more stylish – even more expensi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e. Hey, there’s a whole bunch of buyers out there who absolutely delight in trying to impress other people

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

with how much they paid for this bauble or that trinket. Men as well as women.

Want to create interest?

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

How about a special sale” A fabulous discount? A limited time offer? I’m sure that in your business, you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r industry, you can come up with many more ways than I can to involve your would-be buyers.

Desire? You k

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ow your product, its benefits, its features. Convert those into wants. Make people want what you’ve got t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o sell. Benefits, by the way, work better than features because they’re buyer-related. Features are produ

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t- or service-related.

Action is all about now! Call now! Go to our Website right now! Order now! You

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

have to tell ‘em what you want ‘em to do. Now! But you have to make it easy, convenient, a satisfying exp

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rience. Now!

And you thought AIDA was just another opera?. Think again. And do something about it. Now

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The nine essential pre process steps to be taken before you hire your first salesperson.

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