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Have you tried everything to market your Consulting or Contracting services? Are you getting the results you are after? You are probably shaking your head ‘No’ right now. I don’t think ANYONE has all the leads and potential clients they actually wan

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t. What are you currently doing to market your services? In job hunting (whether it be 'Regular' W2 or 'Independant' 1099 work), activity doesn’t equal productivity!

I believe that there are 3 key ingredients to marketing your Consulting or Contract

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing services:
1. Articles
2. Presentations/Seminars
3. Networking

Articles
Articles, like the one you are reading, are a great way to be viewed as an expert in your field. Since you have a Consulting or a Professional Contractin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g business, you must be at the point in your career where you have some valuable experience and can charge a primo-rate for it. Hence, you are an expert already! If you are an LAN Consultant, why not write a small article or free downloadable ebook a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

out ‘how to maintain your small office network for free’? Don’t worry, you aren’t really giving away all of your secrets. More often than not, the reader will need help maintaining his or her small office network, and guess who they will get in conta

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ct with! If your target market is small businesses (and you are the LAN Consultant that we are discussing), you could submit your articles to any local small business publication in your area. If you are going to go fishing, you need to go where th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e fish are!

Presentations/Seminars
Again, this is a great way to be viewed as an expert in your field. There are always organizations looking for people to do presentations and lead educational seminars. Let’s use our LAN Consultant friend; she

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

leads a seminar on ‘Security for Small Business Networks’, for a group of small business owners. My guess is that only a very small percentage of the audience will actually know how to do the suggested strategies once they get back to their office.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he majority of the audience is actually pre-qualifying themselves to become a client of hers. After all, a small business owners’ time is MUCH more valuable working on the business (sales, marketing, etc) than trying to figure out if the firewall is s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ecure.

These presentations don’t have to be sales-y at all, rather chalk full of good tips and the mention that you are available on an as-needed basis, and you are done! Be sure to have hand-outs with your contact information and you are set!

Netwo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rking
While the first 2 strategies are indirectly networking one-to-many, let’s take a look at one-to-one networking. Do your friends and family actually know what you do? When your brother is talking to his friends, does he say “my brother does

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

something with computers,” but doesn’t really know the details? I think all too often we assume that our nearest-and-dearest know what we do, but I am willing to bet that half or more actually don’t know what exactly we do and what an ideal client fo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

us is. Come up with a catchy and easy to understand tag-line that describes you and your services and rehearse it daily. My tag-line for my Consultant Coaching business is simple, “I assist Consultants and Contractors in securing more work in less t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ime.” It’s simple, it’s precise, and it’s not wordy. Sometimes I throw the work ‘Technical’ in after “I help” because that’s where I am the strongest, but I work with all types of Professional Service providers.

We could talk about all the other typ

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es of one-to-one networking techniques, but let’s just run with this one for now. There is nothing more frustrating to me than when someone stands up at a networking meeting, talks for 2 minutes, sits down and I still have know idea what they do or wh

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at they are looking for!

Extra
Your former clients can be a huge resource for you for 2 different reasons.
1) What do they want from a Consultant or Contractor that you couldn’t deliver, yet? Do they want someone who is able to work remo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ely part time and on-site part time? Do they want someone with experience working with a certain software program that you don’t have training on (yet)? What do they need? The best way to find out is ASK! Once you find out the answer, look into bei

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng able to deliver!
2) Who do they know that could benefit from your services? People who work in certain industries will likely know others in the same industry! But you will never know until you ask for a referral. When you get a referral fr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

om someone, be sure to send them a hand written ‘thank you’ note and perhaps a small gift!

These are just a few ways of turning your Consulting or Contracting business into a marketing machine! Don’t fear the ‘M’ word! Marketing can be fun, inexpens

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ive, and rewarding! Implement one of these tips into your daily routine and watch it grow. It really is like watching a garden grow, it takes a couple of months to see the fruits of your labor, but it is worth every last bit of effort you put into it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most working ME/ Chronic Fatigue Syndrome (CFS) and Fibromyalgia (FM) sufferers face the same kind of problems at some point during their illness: Should they continue work? Should they cut down? Or should they stop completely? And if they stop where will the money come from?

Which would you choose, the guy with the good degree or the one who is a proven salesman? Get it wrong and you have made a frustrating and very expensive mistake.

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