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Design competitions have been hitting the news more and more lately. Seemingly almost every week a ‘call for submissions’ request hits the headlines, asking for artists a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nd designers to submit their ideas and proposals. Due to the seemingly large talent pool of designers available through the help of the internet, companies and organizati

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ons have been capitalizing on this new-found resource as a solution to their design needs.

What’s interesting is that there has been a backlash from the design community

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

in regards to these competitions. There are a number of reasons for this. One is that ultimately, the ‘competition’ itself becomes the real news, while often times the c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ntest organizer will fail to adequately promote the winning designer once the project is completed.

Another issue at hand is the waste of resources that occurs when arti

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sts compete to submit winning designs. This robs designers of their time and effort causing great inefficiencies. What’s worse is that the winning design may or may not b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e suitable for the client, as the designers are likely kept at arms length during the process. As a result, contest organizers may get ‘stuck’ with a particular logo desi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gn, or risk facing a public relations disaster if they decide to change it a month or two down the road.

That isn’t to say that doing pro-bono work from time to time is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ecessarily a bad thing. However one needs to keep in mind the difference between pro-bono and speculative work. As a great example of pro-bono work, VSA Partners were app

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

roached by the Chicago Olympic Organizing Committee to develop a logo design for the 2016 Olympic Games. Based out of Chicago themselves, VSA Partners took the best desig

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n elements of their native city when creating the logo. The Olympic Organizing Committee and VSA Partners stand to mutually benefit from the collaboration.

However, spec

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ulative work is different. It means that designers can never be sure that their work will be considered, and there is often no compensation offered for designs that aren’

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

selected. Pro-bono work means that you will essentially be doing the work for free, but it’s guaranteed that your work will be used in the project, something that is ver

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y important to designers looking to enhance their portfolios.

As a means to counter this new trend in the design industry, an initiative called NO-SPEC has started out.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

NO-SPEC is an organization dedicated to educating and promoting sound business practices in the design world. With the help of their website they hope to encourage design

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ers to take a stand on doing excessive speculative work, while educating contest organizers on the negative influence these types of logo design competitions have on the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ndustry.

Logo Bee also has a competition of its own which attempts to reverse this trend, called “LogoBee’s Design Makeover” for non-profits. LogoBee is the host of this

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

annual contest where non-profits submit proposals on why they need to update their logo / image, and are asked to provide some background information on their organizati

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on and mission. LogoBee then hand-selects winners (last year there were 10!), and creates free logo designs and stati

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

onery layouts for every winner. This is of course a very good thing for non-profits, but also ensures that the time and effort of LogoBee’s design team is put to good use

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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