Just Other Articles

You will have a much harder time marketing your business with this mindset.

Here is what I mean...

Automotive shops as

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an example...use an oil change advertisement as a "lead in" service to offer in efforts to obtain new customers. Not a bad idea at all..

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.except when you try to profit from the oil change.

And many of them try to...

How many times have you seen a coupon i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the newspaper with an oil change priced above $10.00 as a "special price?" I have seen a few too many...and with the exception of diesel

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

vehicles and specialty vehicles...this price point is trying to earn a minimal $1.00 in profits so the owner doesn't feel bad giving the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

discount. Big mistake.

See my earlier posts for focused articles on retaining the customers you do have, as that is the least expensive

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and most profitable form of marketing.

But since this post focuses on new customer generation...

We should be focused on one primary th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ought here...

Lifetime Value of the customer. What is the value of a customer to your business over their entire buying

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cycle with you? How many referrals can your business earn from this customer? Using the example above...

What if the automotive shop

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rong>gave away their first three oil changes to a new customer? Most shop owners would cringe at the thought of losing the $50.0

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in supplies and parts...and the total of $100.00 in labor over the three oil changes (at most). For a total of $150.00,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you can cultivate a lifetime relationship with a customer by providing additional back - end services and products that will enhance the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

customer's vehicles (keep paying attention internet marketers).

And a lifetime automotive customer is worth a minimum

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f $3000.00 over a five year period to an automotive shop! So how many times would you like to trade $150.00 for $3000.00 in sales in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your business?

My questions to you and your business from this post...and my challenges to you...are:

1)

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

What is your "oil change"?

2) How many of this valuable service are you willing to part with to gain critical new custo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mers?

3) What back end services or products do you offer that can enhance a customer's lives and start the profitable r

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

elationship with them?

In my own internet copywriting business...I provide 5 hours of free consultation (valued at $100

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.00) when a client chooses to use my copywriting services.

And I provide a free website critique (Valued at $295.00) upfront...no matter

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

if a client uses my services or not. That is my oil change.

What part of your front end marketing efforts are you going to change TODAY

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/27054/justotherarticles-Are-You-Actually-Trying-To-Profit-From-Your-Marketing-Efforts.html">Are You Actually Trying To Profit From Your Marketing Efforts?</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/27054/justotherarticles-Are-You-Actually-Trying-To-Profit-From-Your-Marketing-Efforts.html]Are You Actually Trying To Profit From Your Marketing Efforts?[/url]

Have you ever purchased a coffee from Starbucks? How come they can charge you five times what it’s worth and we still go and buy it? Ever wondered what’s going on here? Well, the reason is: they are not just selling coffee – they are selling us a lifestyle.

Simple (and Free) Customer Service Solutions for Restaurants and Eating Establishments

Where do we get ethical values from; our families, our religions, our education, the legal system? Well actually none of these. In fact these very institutions have for the most part contributed to the murkiness that we refer to as our human ethical values. Such values exist deep within each of us and need not be taught only recognized.

Tags

Links

Just Other Articles - Are You Actually Trying To Profit From Your Marketing Efforts?

Related Articles: