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“How am I supposed to Make an Offer?” Hey, Chuck...this is a YELLOW PAGE AD.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

We don't make offers in the Yellow Pages.

Usually true. But as Doctor Phil wou

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d say “And.... how's that working out for you?”

In other words why leave someth

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ng out of your Yellow Page ad that works in every other medium. So get your min

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a'whirling. What can you OFFER in a Yellow page ad that stays in print all yea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

? For one, you can offer your services.....only to business people. Or only to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

homeowners. Or you only build the best redwood decks on the south side of town.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

But why leave out the north side? I can tell you. There is one guy who operate

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a truck cleaning business. They never take new customers off the normal route!

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Never. But on the route.....they clean up! (Sorry) By limiting the customer b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

se, they service the established customers right on schedule, every week. And ge

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t paid nicely. But what if they didn't?

And what IF your margins are slim? Lif

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

time value. Why give away free samples and cut your profits or offer special dea

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s if you don't intend to have that same customer for life?

If your don't have e

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ough staff to answer the phones when a call comes in from your Yellow Page ad, t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

en hire a Professional Maid or a Butler. Those people have training and unders

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tand about who is calling.... ROYALTY. Let your customer know in your ad that yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

don't deal with Riff-Raff, slackers, and price shoppers in that order. Price sh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ppers are going to weasel the lowest price out of you and never return.

When yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

design your Yellow Page Advertising keep in mind who your “Perfect Customer” is

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Newness will give you a bump in sales but after that bump are you back down in the doldrums again left to trying to boost sales through discounts, promotions and increases in media spending.

How to know if your marketing materials are working for you and not against you. Your marketing materials send out vibrations that either attract or repel customers. If your materials don't reflect your true self, it will cause potential clients to distrust you. What can you do to make certain your marketing materials are doing the job you want them to do.

Motivation is a 'culture, rather than an activity - it's a slow-burn which enables you to achieve extraordinary things in yout business or organisation...

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