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Using business cards for contact information is a proven and long standing business practice. The trouble with business cards is that everyone uses them, and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

they are easily lost, tossed, or set aside by customers. In recent times, companies have begun to invent electronic business cards that can be used on a CD

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

drive, which is creative, but requires the need for a customer to want the information on their computer.

If there was a way to get the advantages of busines

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s cards, keep the information in front of customers, and provide more information than a business card can hold, your company would achieve a better chance to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

serve customers with your products and services, rather than the competition. An important part of accomplishing this goal is to provide customers with somet

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hing valuable enough for them to use regularly, that goes beyond your basic company information. One way to do this is to provide your customers with a funct

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ional, simple, and useful software utility that they will use regularly for the value of the software content, and also remind them about your business servic

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es whenever they need what you have to offer.

All these marketing advantages are possible by selecting the right promotional software package to suit the nee

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s of your core business customers. This type of utility is a relatively new concept which can come in various forms. One of the more effective formats I hav

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e used for my own business, leverages the use of electronic “sticky notes,” along with a note based, electronic reminder system. In almost every organization

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

I have visited, there is always a group of people who use their computer terminal as a billboard for posting the little yellow sticky notes containing messag

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es they have jotted down to remind them to do something later. Using this observation, I decided it would be interesting to see if people would use a piece o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

software that lets them put their quick notes in their computer, rather than on it.

To make the program more interesting, I also provided the ability to cha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nge the font and color of these notes, so a user could use color coding to prioritize their personal memos. The advantage here is having the same quick remin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

der system, in a more legible format that does not wind up getting lost when the cleaning crew comes by and bumps the terminal. When I packaged the utility i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n a simple interface that people could use without a lot of complicated instructions, I knew this would be something a lot of people would find very handy, an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

save a lot of money in buying those paper products that are a staple of every office. Almost as an after thought, we threw in some information about how to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

get support for the product, our business information, logos, websites, and some marketing information to turn the utility into an effective marketing “busine

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ss card.” Personally, I have never been one to use sticky notes to any great degree, but have since found myself addicted to using this software on my own co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mputer. If I can just figure out a way to create electronic paper clips, we might be able to make our office supply store a little less happy with our orders

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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They say that the bigger, the better. This would seem true: the bigger a kid then the most likely will that kid be a leader of his group because he will command respect out of sheer size, the bigger the ads in the papers the better that is why companies spend so much for full page ads, quick service restaurants have biggie options for people who prefer to share meals at a cheaper share price and for people who have big appetites and many other examples of why big is better or in some occasions best.

Medical device sales is the holy grail of sales jobs. These sales professionals earn more than almost any of their sales counterparts in other industries, often more than the surgeons they are selling too! This article begins to unlock the key to landing one of these lucrative positions.

Having an effective complaint handling process is important but that is the equivalent of closing the stable door after the horse has bolted – it’s too late, your customer has already suffered. It’s more effective to know what your customers could potentially complaint about and put it right before it happens. But what are the areas that can potentially go wrong?

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