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Success in any field requires a bold and confident attitude.

But the right attitude without a focused plan of action is a recip

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e for failure. Both are absolutely necessary for any business owner to achieve greatness. If your business isn’t where you want

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t to be, perhaps you need to address the essential issues to get your marketing back on track.

What if you could accomplish the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

following?

• Create a laser-like focus

• Develop your “expert status”

• Redefine the value you offer

• Identify inexpensive

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

marketing weapons that gets results

Follow these 5 important steps to create a comprehensive marketing strategy to help you acc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

elerate your growth.

1. Drink Your Minute Maid®

Where do you get your “juice”? Find your passion and exploit it. When you are

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ruly fanatical and enthusiastic, your prospects sense it and are immediately responsive. No one can compete with you when you’re

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

“juiced up” about what you offer.

2. Be a “Has-Been” and a “Drip”

An “ex” is a “has been” and a “spurt” is a “drip under pres

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ure”. Wear that moniker proudly. People pay attention to a recognized Expert. Be an Expert and let people know you’re an Expert.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

You’ll command their attention and your revenues will increase. Consider a PR strategy to assist in the effort.

3. Use a Big M

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

gaphone

Shout your value to the world. Your prospects care little about your degrees, your titles, or your job history. Their p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rimary interest is discovering what you can do to help them. You do know the significant value you offer them, don’t you?

4. Ge

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Out Your Pen and Paper

Create a Written, Detailed 2-page Marketing Plan. It’s not a plan if it’s not written – it’s simply an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

idea. No guesswork allowed or accepted. Here are the key questions to answer:

• Who are your ideal clients?

• What significant

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

value do you provide them?

• How can you reach them?

• How will you reach them regularly and frequently?

5. Ready….Aim….Fire!

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Fire! Fire! Fire!

Take Advantage of all the Marketing Weapons Available to You. There are hundreds of effective marketing tact

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cs you can use. Consider them all – and then choose the ones you can afford, that are most effective with your target markets, a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd those that excite you. Select marketing weapons from a strategic viewpoint and use them in tandem for maximum impact.

Are yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

just hoping for a successful marketing strategy….or are you willing to do whatever is necessary to make it happen? Combine your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

keen expertise, your passion, your value proposition, and your focus on your ideal client, and it certainly will happen for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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