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For many meeting planners, technology is all about helping us perform our jobs more efficiently – from online registration

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

systems, printing name badges, tracking attendees and managing budgets. Sometimes it may be easy to forget that technolog

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y plays a very important role in an attendee’s experience. Below are some ways technology can improve that experience.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Wow - That Was a Great Presentation!
In today’s world of instant information, near constant Internet access and e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ver-changing technology, attendees are beginning to expect more than just a single speaker reading off of PowerPoint slide

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s. Technology makes it easy to really jazz up your presentations and begin to truly engage your audience. PowerPoint can e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sily be combined with Flash animations, embedded audio and video and other cool features that can really enhance a present

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ation.

Wait – Don’t Go!
It does not matter how great the presentations are if the attendees don’t attend. Kee

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ping attendees in the meeting environment is always a challenge for planners, especially with the distraction of PDAs and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ell phones. Setting up an Internet caf? outside of meeting rooms that provides Internet access between sessions will encou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rage attendees to stick around.

Giveaways – Yes Please!
With the PhRMA code and the new California Marketing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Compliance Law (CMCL) restricting what giveaways are appropriate, wowing attendees with expensive giveaways are a thing of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the past. One giveaway that has recently become popular is a USB flash drive imprinted with a company or conference logo.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Information about the company or conference can be saved on the drive for attendees to access later. Attendees can easily

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

use the drive for other purposes.

That Would Have Been Cool…
Technology is wonderful when it works, but if so

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ething goes wrong it can leave a bad impression of the presenter and the conference. Every failure can’t be avoided, but y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou should take steps to ensure that they are few and far between. Be sure that you have full IT support throughout the ent

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ire conference in the meeting spaces, Internet cafes and the exhibit hall.

The Next Best Thing
Technology is

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lways changing and attendees will not always be impressed with technology that was new yesterday. Don’t wait until you hav

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e seen something at several conferences before trying it. To keep your conference fresh and innovative – push the envelope

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the most effective ways to improve mental and physical health is rest. People also produce their best results when they are relaxed and comfortable at their workplace. The first concept of rest in the corporate context is stability. Therein, lies an apparent paradox. To cope with the rapid changes, the company needs to change. Yet, in the quest for growth-inducing changes, the company needs to have rest and stability.

No matter what business legend you think of, it is 100% certain that he or she absolutely did not act alone, and had at their disposal the hearts and brains of a group of likeminded souls who were out to help each other succeed. You will not succeed unless you know how to form and work with your own mastermind group.

Have you ever considered that so many of the greatest or longest lasting organizations resemble a franchise system? It is true and as I have been studying this for some 30 years. Consider some of the organizations that are successful these days. We have the Catholic Church one of the longest running religions of mankind and it is a franchise system, just study its structure some time and you will agree.

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