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Are you worried because you are up against a huge company with millions of marketing dollars? Do you h

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ave competitors who have MBA Marketing Degrees? Are you worried that you cannot compete? Well if you a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re let me tell you right now; Don’t be! You can out market anyone and win over your customers.

How do

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

I know? Well, our company did this in every city we went to over and over again. We flat won markets

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and we smoked the competition with huge advertising and marketing budgets and yes they were ALL MBAs a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd had degrees in marketing.

In fact, I can remember competing against many of them in many regions a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd well, they blow money like it is going out of style and it is free? Silly really. I once had a fran

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

chisee in our company; Carwashguys.com whose father in-law was a war planner for the Pentagon and reti

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

red and he came to visit my home in California once. We had maps all over the wall and he said to me;

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

My God we invaded countries with less information than you have here? I laughed and he said; No, I am

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

erious.

Then I got quiet and it finally hit me, no wonder no one could ever compete with our marketin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g teams, what we were doing was miles apart from anything that they teach in school. Of course what we

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

were doing was what we learned worked thru trial an error and we were efficient and we focused on one

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

thing; Winning! This is an unclassified glimpse of what I am talking about; kind of another way we us

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e to do it;

http://www.tru

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ckwashguy.com/vegasexpansion.shtml

I can tell you this, we never missed a beat, we slaughtered th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e competition; they did not have a prayer. But it was kind of fun to compete against kids with unlimit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ed budgets from Corporate America, if they were really smart they would have simply hired me to show t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hem how? No disrespect to the business schools, many are quite good actually, but you know there is ti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

me when the rubbers need to meet the road you see? And that is when the talk stops and winners race on

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When I meet holistic professionals and ask them what they do, I hear a very different answer from those experiencing success than from those who are struggling. The difference is not in what you offe...

Business owners know there is no end to the amount of labels needed to organize their companies. Barcode labels are necessary to track the shelf life of products as well as to take inventory. Address labels are needed to send invoices, advertisements, and other correspondence to customers. How do you know what brand to go with for your laser labels.

Have you mapped out the directions for driving your business on the road to success? Who will travel with you and how will you get there? Do you really think it’s necessary to have a marketing roadmap for your business or is it just hype?

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