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Just Other Articles - MySpace: A Viable Marketing Tool
MySpace is not only for teenagers and musicians. MySpace is also making a buzz among Internet marketers. At the invitatio
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
n of Internet marketing guru Marlon Sanders, I set up a profile to see what the buzz is all about.
Marlon calls it "...a ‘
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ecret’ networking method the people on the inside are using."
Being the active experimenter that I am, once I got started,
Being the active experimenter that I am, once I got started,
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
I couldn't stay away from MySpace, setting up my profile, posting on my blog, adding events to the public calendar. As I po
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ed around, I thought about how this networking space could work for professionals as a business tool.
It's pretty easy to
It's pretty easy to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
et up a profile and it's free. If you're using it as a business tool, be professional about the information you reveal. Re
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
member MySpace is ultimately a SOCIAL tool and many people use it to hook up for dates and relationships. If that's not yo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
r intent, keep your content business-oriented.
What I noticed in looking at random profiles is that most are sloppy and in
What I noticed in looking at random profiles is that most are sloppy and in
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
omplete. A lot have no information about the person and no photo. What's the point? My sense is that a lot of profiles g
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t set up and then abandoned, much like blogs.
So can you use it as a marketing tool for your business?
My guess is yes, i
So can you use it as a marketing tool for your business?
My guess is yes, i
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
you're very strategic about how you go about it.
• Use your "About Me" section to talk about your business, products
• Use your "About Me" section to talk about your business, products
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
and services. Make sure you have active hyperlinks that lead to your primary website, blog and products. It's a good idea
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
o have a basic knowledge of HTML so you can add images and clickable links.
• Use the blog module to write about your
• Use the blog module to write about your
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
usiness and events.
• Send "bulletins" through the MySpace system to all your "friends" about your product launches,
• Send "bulletins" through the MySpace system to all your "friends" about your product launches,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ress releases, events, etc.
• Join MySpace groups that represent your target audience. Participate in discussions an
• Join MySpace groups that represent your target audience. Participate in discussions an
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
send bulletins to everyone in the group. No spamming!
• Post your events on the public calendar
• As you add n
• Post your events on the public calendar
• As you add n
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ew friends, welcome them and you'll be on your way to building a community.
A way to approach this from a business ang
A way to approach this from a business ang
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e is to think of your "friends" as possible joint venture partners and potential business opportunities. And, as we like t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
say, it's another line in the fishing pond for attracting prospects, building your list and your network.
So, is it worth
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
trying out? That's only for you to know. If you like trying new things, if you like testing new systems, then give it try
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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BB link (for phorums):
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