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The human instinct to respond to the new and unusual is something that we as communicators have to work arou

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nd. How do we best engage our audiences on a subject that's not new – a fundraising appeal for an existing p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ogram; an overview brochure on a service organization that's been around for fifty years, with pretty much t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e same focus; or marketing services that we've offered for over a decade?

I've been doing a lot of thinking

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on this issue and was amazed when my rabbi sermonized on the same topic last Saturday. We had just witnessed

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a wonderful adult bat mitzvah (a Jewish coming of age ceremony, usually undertaken at age 13 but one that ca

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

be studied for at any point later in life if it was missed at 13). As a follow-up, the rabbi talked about t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he power of opportunities (like a bat mitzvah) that enable us to look at things in a new way. He ran through

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the list of occasions – bar or bat mitzvah, new year or month, birthday, anniversary, religious new year as

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ell as changes in job, family, location – that enable us to see things differently, to re-orient ourselves.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Since such occasions do not always occur naturally, we have to motivate ourselves to look at our organizatio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s or clients in a new way so that we are able to communicate in a fresher (and more relevant) way. Here are

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

few ways to do so:

• Put yourself in your listeners' shoes. Think about the background they have and th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

information they need to understand what you're doing and why it's important to them. Talk to your audience

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s to get the real story. Convene a focus group and/or interview some of your constituents to ensure that you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

are aware of their current perspectives on your organization, the work you do, and the field in which you wo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

k.

• Look around at your world – be it clean water or women's health – and see what's changed and how yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r organization has responded to those changes.

• Talk about results, rather than simply describing what

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou do. Not only can this be a refreshing change, it's also much more meaningful. Review your accomplishments

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and translate them into crisp, clear copy. Update your communications regularly with current accomplishments

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Here are five fundamental rules for writing and incorporating headlines into your business plan.

The process of changing employers may be very difficult if one is not prepared. Though the process tends to happen less frequently as individuals progress down a given career path, it is important to have a set of standards for entering a new work environment.

To become successful in network marketing, you must get involved. Being involved is not limited to joining. Being involved means taking an active role in building your own business, attending opportunity meetings weekly, conducting training seminars in your living room, using the product or service you market, and sharing the opportunity with everyone you meet.

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