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When it comes to trade show booths – to rent or not to rent –that is the question that can perplex many an exhibitor.

The industry rule of thumb is that if you’re goi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng to use the same trade show exhibit three times, you should purchase it instead of renting. But, if you only want a trade show booth for a one or two time trade sh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

w appearance, renting is often the best way to go.

For companies that have the choice of renting vs. buying a trade show exhibit, there are many solid and sound reaso

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s to rent a trade show exhibit rather than making a purchase of a trade show display.

According to Candy Adams, a San Diego-based independent exhibit-management consu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tant, trainer, speaker and writer known as The Booth Mom®, there are compelling reasons why companies rent trade show exhibits, such as:

Lack of capital budget to rep

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ace or refurbish outdated exhibit properties.

First-time exhibitors and start-up companies which aren’t ready to make capital outlays until they’re more financially e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tablished. The executives of an IPO often want as few capital assets on their balance sheet as possible.

Companies who want to look larger and more impressive than t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eir capital budget will allow.

Inadequate inventory of trade show exhibit properties to cover conflicting show schedules, i.e. back-to-back or overlapping trade show

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ates.

Different strategic or vertical market segments where a different look and feel is required.

Size requirements - some trade shows have a smaller trade show boo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

h size requirement to “level the playing field” and some trade shows are based on sponsorship levels where the more you give, the larger trade show booth size allotmen

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you have.

Different trade show booth footprints requiring a larger or smaller trade show exhibit.

A “try before you buy” option before purchasing a used trade show

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

xhibit to be sure it works for you, with a portion of the rental cost being applied to the purchase.

International exhibitors coming to the U.S. rent trade show booth

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to avoid the overseas shipping charges.

Custom and modular trade show display rentals are about one third the cost of the purchase of a trade show exhibit. And, the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

options are many. Trade show booth rentals range from elaborate double decker island trade show exhibits occupying many thousands of square feet costing hundreds of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

housands of dollars, to a trade show pop-up exhibit costing a few hundred dollars.

Remember, when you rent you can save money not only on the trade show exhibit renta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

but also on storage and insurance fees, repair and refurbishment and ultimately disposal fees -- and have potential savings in transportation, material handling and i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

stallation and dismantle depending on the trade show booth properties you rent.

Renting will save you not only on trade show construction costs but also the expense o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

warehousing your display after the trade show is over.

Full service trade show exhibit houses offer rental options, plus counsel on whether rental or purchase is the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

right decision for your specific exhibiting needs--whether you plan to exhibit at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he Moscone Center in San Francisco, the Santa Clara Convention Center, the San Jose McEnery Convention Center or other exhibit centers throughout the country or abroad

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Acquisitions let owners establish a base, such as: obtain a going concern in a particular location and establish a niche, i.e. bring in more business of a certain type in the market. Acquisitions also help to obtain entry into adjacent market areas and increase the prestige of the company. Mergers, in addition to these benefits, offer reduced work level and a way to cope with larger competitors.

Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

Everybody has transferable skills, no matter what their jobs have been. Don't mistake experience for skills.

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