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Contact management systems allow you to track which marketing techniques are working and which ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

en't. With an effective contact management system in place you can see at a glance how much time

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you are spending with leads and from which sources you are getting the best leads.

A contact man

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

agement system is like a mini Profit and Loss Statement. In it you track your activities and res

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lts for different marketing channels: referral marketing, seminars, direct mail, joint ventures,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

etc... For each lead source you should track the following type of information:

How much time y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u spent
How much money you spent
How many paying clients it brought in
How much re

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

venue was generated

From this type of information your contact management system can calculate:

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

How much time it costs to acquire a lead and client
The dollar cost per lead and client

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

The total cost involved per lead and client
Conversation percentages
Number leads to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

number of clients
Revenue per lead
Revenue per client

To get the most benefit from a c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ntact management system you have to be disciplined. You need to consistently record how much tim

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e you spend on each lead and client over a period of time. If you update your contact management

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ystem every month you should be able to keep on top of what is happening.

Bottom Line on Contact

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Management Systems
Contact management systems provide a wealth of information. By recordin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

data related to your lead and client generation you can track what you are doing, what is workin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g, what's not and then make sound marketing decisions. Using a contact management system gives y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u the confidence you need to dump the things that aren't working and concentrate your time and mo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ney on those that are.

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Nowadays film photo cameras swiftly replace by digital ones. Despite of all advantages of digital over film cameras, professional photographers claim that photos from film cameras are better. But professionals of photography present the minority on the market of photo cameras and most customers on this market are unsophisticated amateurs, which most often do not see the difference between film and digital cameras photos. Moreover, amateurs consider digital photos better and of course they appreciate all other advantages of digital cameras

Business leaders are always looking for different ways to lead their organizations. With the possibility of shifting gears toward unconventional wisdom, some business leaders have turned their organizations into leading company's that are trend setters. These seven tips may be something you are looking for to give you company a new kick-start to move you forward.

Mobile ticketing is the latest technology which has been introduced for making the consumers' life more comfortable and much easier and making it a paper less society. You'll receive your tickets into your mobile phones via SMS or MMS or WAP Push.

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