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Today, a past client called me and asked if I knew where sh

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e could get vertical blinds. Ummmm.....HELLO?! I sell verti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

al blinds!

The project I did for this client a few years a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o involved designing and fabricating several window cornice

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. So when she didn't know that I carried blinds, I was shoc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ked. But then I remembered that I can't assume anything.

I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

actually realized this several years ago, when another past

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

client purchased thousands of dollars of design items from

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

competitor because she didn't know that I could offer the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

same things. After that, I made my marketing much more effe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tive.

My "vertical blind" client reminded me to remind YOU

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that you cannot assume that anyone knows what you do. Here

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re some things you can do to assure that these incidents do

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n't happen to you:

List ALL of your products and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

services on your contract

Have an e-mail signatu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e that describes your services AND has a link to your site

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

/li>

Send out a monthly e-newsletter

After

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

every sale, send a thank you note, and include a card listi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g all of your products

You may not realize all

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of the business you are losing. Don't let it happen anymore

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you get stressed when you see a company logo printed across the front of a spherical stress ball at a trade show?

Think about it, how do you propose to justify the preposition that a person who is *living* the situation ranks lower than the person who has merely *studied for* the situation?

Customer Service is one of the best ways to show how much you care and how much you are willing to pay attention to the needs of your customers. Customer service can be one of the best ways to foster customer loyalty, but a listening ear and follow through are essential - even on the Internet.

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