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Remember the good old days when you could simply stuff rate sheets into the mail slots of Realtors and spend the afternoon fielding phone calls? Unfortunately

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, those days of marketing the realtors with simple rate sheets has changed.

It seems that all loan officers are marketing to Realtors in the same way. Shovin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g rate sheets and brochures promising real estate marketing secrets into envelopes and sending them off to every agent they know. In order to get noticed, you need t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o make your marketing stand out from your competition.

Realtors receive an incredible amount of marketing materials every week. On average, they receive over

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

50 pieces in one week. How many of those pieces prompted action? You guessed it, none!

So what can you do differently? With effective marketing strategies,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you can easily turn the mail slot into an entryway to the Realtor.

Target Your Audience Carefully

Not every real estate agent is the right focus for your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

services. If you want to attract more agents, you have to pick and choose your targets carefully.

Do you know which Realtors are your intended target? D

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o you know which agents are most likely to be your probable and most profitable client? Start by compiling a list of those Realtors.

Your best bet is to work tow

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ards the people that will work the hardest for you. Every week add more people to your list. Eventually, you will develop a full list of prospects.

You can s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

imply use one of two methods to put together a prospect list. First, you can determine which problem you have the most expertise at solving and then find prospec

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ts that fit this profile. Or, you can create a list of potential prospects and then survey them to find out what their problems are. When you discover that there are

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

common problems that you can address, develop marketing plans towards those issues.

What Benefits Do You Offer?

Simply targeting your audience and askin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g for their business is not going to make your marketing piece any more effective, in fact, your marketing may come across as confrontational.

Once you have

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

targeted the best agents to receive your services, you now need to show them how you can offer them a benefit. One example is a free report that explains how to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

solve the problem.

Basically, your free report is a detailed marketing piece for your services. Not only does the report help the agent understand their prob

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lem, but it also helps them understand how you can help them develop a solution of how to solve that problem.

This can be a little scary. If you show them ho

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

w to solve problems, why should they work with you?

Marketing Towards Relationships

Instead of merely solving the problem, you are there to build a relat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ionship. You are not merely there for a one time fix, but instead you are willing to help Realtors over the lifetime of their business.

Marketing to Realtors

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is more than sending out materials. It is a process of tailoring your materials to reflect your desire to turn business into a relationship with loyal clients.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Problem solving is more than merely finding the best solution, it is helping agents uncover the problem and giving them a solution they can rely on for years to come

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Whilst salaries are not the only reason why people leave jobs, a team member’s dissatisfaction with pay is very often the catalyst for them to start looking. This means that getting your pay structure right really is a key aspect of retaining the right people. But when it comes to setting pay levels, it is not necessarily about “paying the most”, but more about ensuring that the way you remunerate your team is fair, consistent and competitive. Here are 7 tips to making this happen in your business.

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Roger Schwarz shares his thoughts on the pitfalls and benefits of switching roles when working with others. He offers his views on how to switch roles in a way that increases your credibility and gets better results for your clients and colleagues. His clients get results they didn't imagine possible when they implement this approach.

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