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Recently I spent more money than I intended to on a new computer. The sale went beautifully. The salesperson made me feel comfortable, the salesperson created trust, and I quickly

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

realized that my salesperson indeed had the answers I needed to pick the right computer. The one I chose was perfect; it would be delivered to my house early the following week.

Sh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rtly after the sale was all said and done, a strange feeling of loss crept up on me. The feeling grew in strength as I stared at the only tangible remnants of my expensive decision

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a crinkled credit card receipt.

What more did I expect?

Perhaps some cuddling. I mean, come on, that was a lot of money. I wouldn’t even get to play with it for another week. R

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

emembering the smile and handshake I received from my competent salesperson did little to stop my feeling of want from turning into a full-blown self-interrogation about why I spent

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

so much on a computer.

What began as a tickle of grief was now a well-developed case of buyer’s remorse. This buyer’s remorse was partly due to the fact that I had nothing to show

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or my purchase. Sure, I would have it all installed within a week or so, but that didn’t make my current situation any less, well, remorseful.

Buyer’s remorse can destroy many seem

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ingly successful sales. Lack of referrals, talking bad about the company, and outright canceling the order are all symptoms of buyer’s remorse. It only takes a few extra steps and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

head full of brains to stop its development within your customer.

The magical antidote to the dangerous ailment of buyer’s remorse is the Thank You Packet. The Thank You Packet s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ows your customer gratitude for their business, or even just the opportunity to earn their business. It reinforces the relationship with your customer and validates their decision

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o buy from you.

You will also develop new relationships with complimentary businesses, who will supply these items to promote their own business within your targeted audience. By

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

partnering with noncompeting business, you can give your customers items like a free appetizer at a fancy restaurant, a free car wash, an engaging mini-book, or a T-shirt.

While yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r Thank You Packet can become as complex or remain as simple as you would like, there are a few basic guidelines to make and use it successfully. You must partner with companies tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your customers patronize and include only items that will be perceived as valuable. Giving your customers items that they won’t use will only diminish the significance and purpose

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of your Thank You Packet.

You must also give your Thank You Packet to your customers as true gifts, without expecting anything in return. After all, the magic of the Thank You Pa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ket is in how the customer receives this type of promotion. This type of promotion is, as it should be, received as a gift, not as an advertisement.

Giving your customers gifts the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

can use and that they appreciate receiving will make them feel special. It will strengthen your relationship with them and make them feel confident about their decision to buy fro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m you.

Using this simple remedy will not only maximize your relationships with your customers, it will establish marketing relationships with area businesses. These marketing rel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tionships will prove to be some of the most mutually profitable relationships you can have in business. When local businesses unite in a spirit of service and gratitude to the comm

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nity at large, customers feel proud to support them. Your customers will drive home with more than a crinkled credit card slip; they’ll have confidence in their purchase and in you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Committees consume a great of time, much of it wasted. The problem with committees is that they are chaired by people with all of the human faults. Despite all of that, committees can be useful tools, if they are properly organized and managed. Here are some tips for making committees effective tools of management.

Why do you think you need a direct hire in order to make a living? It seems that 99% of 'direct hire' job seekers are looking for security above everything else. But the truth of the matter is that over the past 2-3 years the bulk of companies in America experienced a slowdown and were forced to layoff both contract employees as well as direct employees; but when things started coming back around in 2004, guess who those same companies hired back first - the contractors!

It may seem like the drama is unfolding from afar but it is crucial that all staff have a role to play in the creation and development of emergency plans.

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