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Yes, definitely, but you'd never know it when you see how few businesses take advantage of that potential.

Smart internet marketers work hard to develop a relationship with their customers and prospects. T

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hey give away free reports and ezines filled with useful information. They know that by creating an atmosphere of trust they will be able to sell to those customers over and over again.

Once that trust is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

established, they know that when their name appears in the "from" field, people will stop and see what they have to say today, because it will probably be interesting.

Not to stray too far from my subject,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ut I do have to mention that some of those formerly smart marketers are blowing it now. They've switched from sending something interesting every few days with a little advertising thrown in - to sending he

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

avy advertising with little or no information almost every day. I've started deleting them - and I'll bet you have too.

But now let's leave the internet and go into the bricks and mortar world. Do custome

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s at the hardware store have a lifetime value? Of course. If they find what they need, get courteous service, feel that they are valued, and the prices aren't too far out of line, they'll come back over and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

over. And if the hardware store owner recognizes their value and sends them a special "insider" promotion now and then, their loyalty will increase.

At least one hardware chain is now building lists and o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ffering incentives through a little keychain card that tracks purchases and rewards the customer with a coupon every quarter. Now there's an effective way to determine the value of each customer!

How about

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the furniture store? Also of course. Think about it. If someone buys a couch, won't they soon want a chair? What about some end tables or a lamp? How many dollars does the average family spend on furnish

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ings over a ten year period?

Capture that lifetime value by giving previous buyers some special incentive to remain loyal - like an early bird shopping night or a special coupon. How about an occasional e-

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ail with furniture care tips or a coupon for a free can of upholstery cleaner or wood polish? How about letting them know that you'll special-order anything they need?

If you have a store, start collecting

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

those names, addresses, and e-mail addresses. Then start making your previous buyers feel special by offering something extra - just for them.

I think those examples are obvious. But what about high tick

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

et items - like a car or a house? Can smart businesses and sales people create lifetime customers for those items? After all, most people don't buy cars or houses every year, let alone every week.

They ca

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. But very few make the effort. And just think of what they're worth!

Plenty of people like to drive new cars, so they switch every 2, 4, or 6 years. I have no idea how much commission the sales person m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

akes on each car, but I'll guess at $1,000 for an average car. If you remain in car sales for 10 or 15 years, that customer could earn you another $5,000 - or perhaps much more. Remember that when you're c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ltivating that lifetime customer, you are also cultivating his or her family and friends.

But the opposite holds true, too. Our family shopped at the same dealership for over 30 years. But then "our" sales

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

man retired and we got a salesman who tried to pull the old "My manager says" routine. The end result: we won't return to that dealership. Ever. He had his eye on one sale - and it cost him and his dealer

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ship several more. My son likes to buy trucks!

Realtors are notorious for closing the sale and forgetting the customer, but that's a subject for a whole article in itself.

If you haven't determined the li

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

etime value of your customers, stop and think about it. How much do they spend, on average, each time they visit your store? How often do they visit? How many years can you serve them?

Then start gatheri

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng their names and contact information and creating a marketing plan to turn them into lifetime customers.

Remember, it costs more in time, effort, and dollars to gain a new customer than to keep an old one

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How would you describe the state of ethics in business today? Wonderful? Rock solid? No, I think most people are disgusted with it. They are sick of dishonesty and unethical dealings.

It is a common business axiom – change or die. As a small or mid-sized business owner or a manager, there will be times you will need to make changes in your organization but may not be sure how to g...

You know that Google has a corner on the market when people refer to pay per click advertising as Adwords campaigns, but Google isn't the only game in town. Still, if you're looking to make money with PPC, Google is still King.

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