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Just Other Articles - Small Business Article Review - Maslow A Theory of Human Motivation Part Two
Abraham Maslow’s article on the Hierarchy of Needs is a landmark for the disciplines of psychology and marketing. Small business owners have possibly
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
heard of Maslow in their general reading, but we believe his insights into human nature are vital for any small business selling to human beings. Th
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
is is the second of two articles on the subject.
A brief recap of the 5 needs:
A brief recap of the 5 needs:
- The Physiological Needs
- The Safety Needs
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Maslow indicates that most people have only a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
percentage of these needs filled at a certain time. On page 13, he points out that the average individual is most satisfied in the physiological and s
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
afety needs, and least satisfied in the self-actualization needs. Here is a clue to why it is important for us, as Chief Marketer, to do our best.
Ho
Ho
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
w many of us are in the career we planned to be in? Not many. Yet most of us who wind up in a position at our company where we are trusted with the ma
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
rketing function possess some creativity. Coupled with this, we have a desire to advance our company, to promote it, to make it better and to make the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
company more profitable.
The problems of the Chief Marketer and the Sole Proprietor are similar. Both need to generate a certain kind of initiative a
The problems of the Chief Marketer and the Sole Proprietor are similar. Both need to generate a certain kind of initiative a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nd each must sometimes go-it-alone in the course of growing the business. Both need to be out front, clearing a new path for the rest of the company t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
o follow. Both sometimes feel like they work in isolation, unappreciated.
When you start feeling bogged down, look to the last two needs: Esteem Need
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s and the Need for Self-Actualization. Both can give you a way out and a hand back up.
Esteem needs are often met through interaction with our fellow
Esteem needs are often met through interaction with our fellow
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
. If you get stuck or feel down, then seek out one of your business mentors or a peer in your company. Ask them to honestly review some of your work.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Ask them to tell you where it lacks and where it is positive, then push forward. You can use the achievers in the Bloom Team for this esteem building,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
too. You’ll be surprised how you suddenly don’t feel as alone.
Earlier we discussed that one key reason Achievers work well for your company is to f
Earlier we discussed that one key reason Achievers work well for your company is to f
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ulfill an inner need—the need for self-actualization. This is true for you as Chief Marketer, as well. This is where a good Crystal Hour can really he
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
p. When we respond to our creativity we are responding to an inner calling; that voice inside that urges us to do our best, to use our creative abilit
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
y for some good. We suddenly find ourselves re-energized and the road doesn’t feel quite as lonely or difficult.
Remember: Brand (who you are)
Remember: Brand (who you are)
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
+ Package (your Face to the Customer) + People (customers and employees) = Marketing Success.
You can view Maslow’s original article online at:
You can view Maslow’s original article online at:
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
arget="_new" href="http://psychclassics.yorku.ca/Maslow/motivation.htm">http://psychclassics.yorku.ca/Maslow/motivation.htm
© 2006 Marketing Hawk
© 2006 Marketing Hawk
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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