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When you were little--when you were just learning to put on makeup or style your hair--did you ever run out the door without that l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ast look in the mirror? And, once you were at school, you found out that your makeup was smudged or your hair was just chaos? Now,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hopefully you discovered your dishevelment before your classmates did; but if you are like most of us, you probably didn’t…and emb

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

arrassment was the likely result.

Imagine how much trouble just one quick glance in the looking glass can spare us!

Details in ma

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rketing matter. Your marketing face to your customer, your Package, is vital. You wouldn’t wear a stained shirt on a sales call, r

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ight?

One of our favorite copywriters, Ann Kozak, points out that the nastiest damage a typo or a misspelled word inflicts isn’t t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he damage to our company image. Granted, that is bad enough, but it is not the worst. Typos interrupt the understanding of o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur message. Your marketing message needs to move the prospect towards some desired action: picking up the phone, visiting your webs

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ite, or stopping by your store. But for a few precious seconds the typo or misspelled word delays your prospect on that journey tow

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ard the desired action. Her brain stops for the typo, then re-routes the information and processes it correctly. You can’t afford

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

these slowdowns.

You especially can’t afford these slowdowns in our speeded-up world of decision-making and advertising overload--

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

not to mention instant decisions based on first-impressions.

No matter how good at self-proofing you become, your own mistakes are

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hardest to spot. Most of us are fated to repeat certain writing gaffes over and over. We can burn some of these bad habits out of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

our systems through vigilantly double-checking our work against a good writing manual; others we seem forever blind to. This is why

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

it is critical to tag-team written marketing communications. You need to have both a writer and an editor or; at minimum, a proofr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eader.

It’s no different than having somebody else give you their perspective on a picture you are hanging. You are just too close

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to be able to see it clearly to insure it is level. It is the same with your marketing communications.

But prior to submitting yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur work to your associate for review, it’s helpful to have an aid to assist you in reviewing your own work. The Elements of Busi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ness Writing is an aid like that bathroom mirror; use it to spot-check your work while it’s still in process.

Remember: Brand

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

(who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.

© 2006 Marketing Hawks

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We all know the situation, you are working for yourself, you are working hard but you just don't seem to be getting anywhere. Could you be disorganized? If you are often late, miss deadlines, often stay late? Do you have a messy working environment and can never find anything you need? Yup you are disorganized.

When it comes to providing a checklist for ansi and osha approved industrial strength safety equipment, you will find a host of items that often center on eye and head protection. But there are so many other industrial safety products that provide protection to other areas of the body, including the back, knees and face. Sometimes it is a personal choice for an industrial worker to select additional safety equipment for various parts of their body. Below are a few basic pieces of equipment to consider:

The role of business information systems had now expanded to include strategic support. DSS couple the intellectual resources of individuals with the capabilities of the computer to improve the quality of decisions.

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