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Just Other Articles - Top Ten Ways to Write a Sales Letter for Each Product or Service
Perhaps you have a book out, or a wonderful service that helps people make their lives better. Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down.
To counter this make sure your ebook, product, or service you offer will keep on selling from th
To counter this make sure your ebook, product, or service you offer will keep on selling from th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e first day, the first year, even for life. Write a short sales letter for each product or ebook.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.
If you are like me and have a Web site, it is c
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.
If you are like me and have a Web site, it is c
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ontent driven.
Why? Because that's why people come to any site--to
get free information. You must also give them a reason to buy.
Most home pages say too much about the author or the book
instead of intriguing their potential buyers with a benefit-
driven headline, which in turns leads them to the benefits of their
books--the sales letter.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e first month, and in
four months they reached $2265. One year later, and today, over $4000 a month. You can boost your sales too.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.
1. Start the Letter with a Benefi
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.
1. Start the Letter with a Benefi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t-Driven Headline.
Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?
If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succe
Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?
If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succe
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
eds. You win when your headline seduces your potential
customer to read on in your sales letter to discover your
product's benefits and features, some fine testimonials, and
finally to click "buy now" which takes them to the order page.
2. List the Top Five Benefits of your Product or Service in bullet form.
To define your top benefits star
2. List the Top Five Benefits of your Product or Service in bullet form.
To define your top benefits star
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
with a list of problems your
client or customer wants solutions for. Each specific problem
you answer can be labeled a benefit. If you are not rock sure of
who your audience is, your sales copy dribbles away and doesn't
meet its target. Keep redefining your audience and know as
much about them as you can.
Remember that one benefit is the t
Remember that one benefit is the t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
op undeniable benefit—usually
more money easier, more clients faster, more profits from Web
sales, better relationships, and health.
If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide addi
If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide addi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
tional income, entertain them?
How will your product or service make them a better business
person, more attractive, feel better, avoid catastrophe, sickness,
or surgery?
3. Address your Potential Buyer's Resistances.
Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product
3. Address your Potential Buyer's Resistances.
Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
or service). Let's say they want to write an eBook or print book
to make themselves the "expert," make life-long passive income,
or share their unique message.
Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they r
Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they r
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
eally aren't
writers. One, by one, your sales letter addresses their concerns
and shows these potential buyers how they can become an
excellent author and make their books more saleable, while
building their profits.
4. Sprinkle Testimonials Throughout your Sales Letter.
Potential buyers who visit your site or another one that sells your p
4. Sprinkle Testimonials Throughout your Sales Letter.
Potential buyers who visit your site or another one that sells your p
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
roducts are more pulled to buy when they think other people
have already. If other people are happy with your product or
service, they will be too.
Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through ema
Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through ema
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
il friendly notes and requests. Ask them to
look at and give their opinion on your table of contents, one
chapter, and your back cover or sales letter information
Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.
5. Offer your potential clients thre
Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.
5. Offer your potential clients thre
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
or four chances to buy.
They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.
6. End your Sales Letter with your 100% Money-Back Guarantee
They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.
6. End your Sales Letter with your 100% Money-Back Guarantee
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
.
When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheer
When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheer
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
fully refund your money, and
you can keep the product too!"
7. Make your Sales Letter Credible.
To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus repo
7. Make your Sales Letter Credible.
To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus repo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ts
worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."
9. Include your expert credentials
"I spent 6 months researching this book and 3 months wr
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."
9. Include your expert credentials
"I spent 6 months researching this book and 3 months wr
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
iting it.
My background includes 23 years coaching, presenting 80
writing seminars a year, and 52 published clients since 1999."
Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, an
Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, an
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
d give enough benefits to
convince your readers to order your book.
For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.
Judy Cullins c. 2006 All Rights Reserved
For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.
Judy Cullins c. 2006 All Rights Reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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