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Strategic marketing plans are a must have for your fledgling computer business. With a strategic marketing plan you d

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

efine a means to accomplish your overall marketing goal.

The most successful businesses have a strategic marketing pl

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n in place and they refer to it often. They use it as a living document and not something that sits on the shelf coll

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cting dust.

When developing your strategic marketing plan your first priority should be how you weight the different

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

marketing activities available. Here is a suggested breakdown for you to consider when developing your strategic mark

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ting plan:

Spend about 50% of your time and money on a combination of marketing through organizations and referral ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

keting.

Spend about 20% of your time and money on doing things related to speaking and teaching and seminar marketing

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. This part of your strategic marketing plan includes your solo seminars as well as those that you joint venture with

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

accountants and other niche technology providers.

Third priority in your strategic marketing plan is direct mail. Pl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n to spend about 20% of your time and money on direct mail. Here, targeting is extremely important. In fact targetin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is a factor for consideration with all of the elements in your strategic marketing plan.

The last and smallest facet

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of your strategic marketing plan should be the marketing activities that tend to work for some and not for others. T

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ese are all the other types of marketing activities available from door hangers and telemarketing to targeting specifi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

industries. This part of your strategic marketing plan will include a lot of hit and miss items but you won't know w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hat works until you actually test it.

Bottom Line on Strategic Marketing Plans

Start thinking about building your st

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ategic marketing plan at the very beginning of your business planning exercises. Your strategic marketing plan will ho

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d you on course as you wind your way through the many different marketing techniques available. If you follow the per

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

centages above, your strategic marketing plan will force you to concentrate on proven marketing strategies and only pu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sue the most risky alternatives in small amounts.

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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