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  • Just Other Articles - Marketing 101: Reliability Counts

    We have said it before; if you volunteer to do something make sure you do it. The sam
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    e is true of being dependable for showing up when you have agreed to be at a specific
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    location. Can you imagine having a group of volunteers agreeing to cook a meal for th
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    elderly and the crew does not show up? I have been to events where people have had t
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    scramble to fill a crucial spot at an event by doing more than one job. Do not be th
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    t person that is deemed unreliable for being on time and in place as agreed. The best
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    way to make sure you are reliable is to confirm the day before the event about what y
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    our duties will be and where and when you will be meeting. Many people forget to do t
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    e confirmation and find that their job, time and location have been changed. You may
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    e thinking that the organization should be communicating the changes but often this f
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    lls through the cracks and some unsuspecting volunteer gets lost in the process.
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    br>

    If you are always there on time you will gain a reputation of being dependable.
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    hose around you will know that they can rely on you to get things done. It will free
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    hem up to accomplish other tasks. If you have ever helped set-up an event such as a s
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    eminar, you will know how much work happens behind the scenes. When you take the semi
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ar, it always looks seamless. In reality it’s those who volunteer to do the work that
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    knows what is missing. The number of errors or mishaps can be minimized if everyone w
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    o volunteers actually shows up and does their job.



    Do not be the person that
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    does not show up without letting someone know there is a problem. Be reliable and let
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    others be confident in the fact that you will be there when you say you will be there


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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