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What is a testimonial?

You've seen testimonials for every type of product and service imaginable. A testimonial is a brief quote from a member of your audience – donor, volunteer, client, member or c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ommunity stakeholder – summarizing how your organization has benefited him or her.

Nothing you can say or write has as much impact as comments from your audience, to your audience. Yet, I continue to be surprised at

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ow many nonprofits don't put testimonials to work.

Take a look at these examples, drawn from nonprofit websites and brochure:

Volunteer – "The hours that I spend volunteering for HOM are the best part of my

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eek. I always look forward to coming into the office and seeing other HOM volunteers and our delightful staff, and I especially cherish the times when I go visit patients. I feel that discovering Hospice has been one

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f the greatest events in my life."

Donor – "I can think of no support higher on my priorities list than a donation to the Global Fund for Women's Investing in Women Campaign. After 16+ years of building an exc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

llent track record, the Global Fund is in a good place to establish an endowment fund to help secure its long term commitment to the issues of international women and their families."

Client – "I came into the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hospital a very nervous hip replacement patient. I left confident and relaxed, comfortable with my ability to care for myself and my family...You cared for me intensely when I needed care, and let me care for myself

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hen I was ready. What more could a rehabilitation patient ask for?"Why Testimonials Work

Prospective clients, donors and others want to hear from their peers what their e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

periences have been with your organization and its programs and services. Testimonials are crucial because someone other than you is telling prospects the value of their involvement with your organization. Testimonial

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

provide prospects with a human face and story (everyone loves a good story) and an objective opinion.

Your prospect expects you to go on and on about the impact of your nonprofit or the importance of your new progra

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. However, when you have someone who has experienced that benefit first hand, their comments are much more convincing and accepted!

How to Get Testimonials and Use Them for All They're Worth

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

>Follow up regularly with clients, volunteers, donors and others, asking for feedback. You might want to develop a web-based feedback survey or simply call or email. Follow up as soon after your interaction with your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

udiences as possible, while the experience is still fresh.

If you use a survey form or email, ask for one or two sentences describing the value of the experience with your organization whether it be program pa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ticipation, giving or use of your counseling service. Provide an example to make it easier for your respondents to craft a useful statement. You can even draft a model testimonial for them to amend.

Take your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

estimonial feedback (verbal or written) and shape it into a brief but powerful statement. Limit testimonial length to one or two brief sentences, with a photo when space allows.

Request permission to use the t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

stimonials in your marketing and fundraising campaigns.

To ensure credibility, include the name and title of the person contributing the testimonial and the name of their business or organization if relevant.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

In some cases, issues of confidentiality will make attribution impossible. If this is the case, create a profile to serve as an attribution, e.g. "Donny R., 30 years old, and WHR dental patient for over ten years."

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Integrate testimonials in general and more targeted promotions, both print and online. I feel that spreading testimonials throughout your website or brochure has greater impact than concentrating them on a single

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

page. By spreading them out, prospects are more likely to see them even if they don't read every page.

Make sure to refresh your testimonials so they reflect current programming and campaigns.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g>Start Your Testimonial Collection Campaign Today

Yes, get out there and start soliciting testimonials from audiences today. Remember to ask for testimonials whenever possible, and use them often and wisely

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Brochures are very useful in promoting any type of business. No matter how big or small a business is. But for a business to be effective in its promotion, brochures that catch the eye are needed. To achieve this you should take into consideration how you brochure will look like. Think of a design for your brochure that reflects your company image.

Here is an in depth look at how the use of a celebrity endorser will greatly improve your bottom line. Here we give the details about a couple of promotions that worked for us and should work for you as well.

There appears little doubt that one of the major adverse influences on job satisfaction, work performance, absenteeism, turnover and productivity, is the incidence of stress at work.

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