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Just Other Articles - Small Business Marketing Modifications and Monitoring
If you own a small business that has been in business for three to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
five years been obviously you have figured out marketing, which w
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rks good in your local community and is driving your business towa
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
rd success. Just because your marketing is working so great does
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ot mean he should not make either minor or major modifications, as
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
well as continue to monitor it. Some marketing mavericks believe
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
a mid-year marketing makeover may be marvelous. And it would be m
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
arvelous if increased sales and brought in new potential high payi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
g customers from your target market.
Let me ask you something, wi
Let me ask you something, wi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
n was the last time you seriously looked over your marketing mater
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
als for possible modification? It is easy to keep doing the same
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
thing over and over again but eventually your competition will sta
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t copying you and it will be taking your potential customers away
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
from you using your same marketing methods.
Perhaps you might con
Perhaps you might con
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ider spending three or four hours looking over all of your marketi
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng material since the day you started your business and considerin
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
what worked and what did not and what is no longer working as wel
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
l as it once did. Perhaps it is time for a little marketing modif
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
cation and minor adjustments of your marketing material as part of
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
the midyear marketing makeover. Please consider all this in 2006
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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