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Have you ever noticed that many businesses in the same sub sector or industry all hav

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e basically the same types of marketing? And as a customer does it ever turn you off?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Do you ever feel like they are all just trying to get your money and trick you into

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

buying from them when they are really all the same? Of course you probably chose on

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e company over another and had a good reason why however, do you ever stop and wonder

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

why they all have the exact same marketing?

As a business person yourself to you ev

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er wonder why any company would ever do this? Some people say they do it because it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

orks and yet why would you want to subscribe to an Industries Association Norm and ru

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n red line on the same track, using the same car, under the same rules as everyone el

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

se? If it works that makes sense, but if you are only doing as well assured competit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ors and that is not good enough.

It is time to stop copying your competitors marketi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng strategies and start considering what the customer wants and what you can do for t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hem. When your marketing material keeps comparing yourself against other competitors

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and they are trying to compare themselves against you one has to wonder if you are i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

it for the customer or simply the competition. You need to run your own race and yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u need to win that race.

Just because most everyone else in the industry is doing th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e same thing does not mean it is the best way or that it works the best. In fact, th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ere may be several other ways to market to your target customer without copying anyon

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e. And by finding the new strategy you will have differentiated yourself from your c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ompetitors and you have a potential to hyperspace them. Please consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Article describes how to easily obtain business financing for start up businesses.

The mobile carwash business is a very simple business and you would think it would be easy to manage. However,

Perhaps you are already aware of the fact that the data on your computer can be stored in many different ways, such as CD's, removable disks or DVDs and so on. I may also agree with the fact that all machines reach a point where they crash, with or without any obvious reasons.

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