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Just Other Articles - Break the Habit!
Habits are easy, and they help us get through the day. Do them too often, however, and you end up in a rut. Let th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e ruts get too deep and it is hard to find a new solution to a problem or challenge. Sometimes drastic measures
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
are needed to break out of the rut.
Break the Habit - Try a New Approach
If you need a fresh idea, t
Break the Habit - Try a New Approach
If you need a fresh idea, t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ry a new direction. Consider using a technique called "Random Input." This technique helps you break away from res
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rictive thinking patterns. It opens a conversation about new solutions you normally might not associate with the p
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
roblem.
How it Works...
Begin by selecting a random noun from the dictionary or one that strikes your fan
How it Works...
Begin by selecting a random noun from the dictionary or one that strikes your fan
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
y. It works best if the noun is something that can be seen or touched (e.g., helicopter, dog). Use this noun as th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e starting point for brainstorming.
Next, look for ways to connect the noun to the challenge at hand. As you brai
Next, look for ways to connect the noun to the challenge at hand. As you brai
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
storm, do not eliminate or evaluate ideas. Let your mind wander. Capture every idea. Yes, you will have some usele
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ss ones. Others may lead to valuable insights. And at least one is likely to make a startling, creative leap.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
xample - Breaking Away
Here is an example of how Random Input can work. Imagine your challenge is to find a n
Here is an example of how Random Input can work. Imagine your challenge is to find a n
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ew fundraising project for a teen soccer team. You have considered all the conventional solutions, but nothing rea
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ly exciting comes to mind.
Now is a good time to try random input. You see your favorite plant on your desk and d
Now is a good time to try random input. You see your favorite plant on your desk and d
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ecide to use the word "plants." Brainstorming may lead to some of these ideas:
• Planting seeds in the spring, an
• Planting seeds in the spring, an
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
selling the young
• Offering lawn care services instead of the typical car
• Selling decorative flora
• Offering lawn care services instead of the typical car
• Selling decorative flora
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
l arrangements for holidays
• "Selling" or "renting" trees or plants around the playing field to sponsors an
• "Selling" or "renting" trees or plants around the playing field to sponsors an
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
supporters
Engage Others
You will generate even more ideas if you brainstorm with others. Invite 3
Engage Others
You will generate even more ideas if you brainstorm with others. Invite 3
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
- 5 people to join you for short (20 - 30 minute) sessions. When it comes to brainstorming, two heads are definate
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
y better than one!
The ideas will be sketchy at first. Many will be may be useless or impractical. Yet, one might
The ideas will be sketchy at first. Many will be may be useless or impractical. Yet, one might
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
be original enough for the basis of an entirely new concept. Try it! Random input is a great new habit to develop
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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