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In an era when giant retailers and mega-corporations are pouring millions of dollars into Internet marketing and advertising, owners of small- and medium-sized can become easily discouraged. With

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

limited marketing budgets, can smaller businesses compete in the high-cost world of Internet marketing and advertising?

The answer is a definitive "yes." Indeed, one of the best ways t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

leverage limited marketing budgets is to use email marketing, which can be used to streamline, organize, and enhance customer relationships and communications. Email marketing is the perfect vehi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cle for distributing a company newsletter, contacting potential clients, sending offers to existing customers, or simply keeping in touch with an audience about updates and changes to the business

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

At first glance, it may seem that email marketing is a good idea in theory, but difficult to execute in practice. Compiling and maintaining email lists, composing and keeping track of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

email messages and offers, and sending out the emails manually or using rudimentary email blast software is difficult and time-consuming. It's also a gamble, since so many blast emails are caught

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n spam filters and are never delivered to the recipients. The only way to truly get the message to the customer is through sophisticated email marketing software.

Historically, email li

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

st management software has had limited features, was unreliable in terms of assuring delivery of emails, and has been cost prohibitive to all but the largest companies. The good news is that new p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oducts have entered the marketplace that not only overcome these limitations, but that also offer enhanced affordability.

As a small or medium-sized business, shopping for email list m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

anagement software can be tricky. Look for the following features:

* Affordability - Email list management software should allow you to send up to 50,000 emails a month for under $100.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

here are even some email list management software systems that periodically offer introductory rates of $1 for the first month.

* An intuitive, Web-based interface - Web-based software

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is the wave of the future; a Web-based email list management system means you never have to worry about software maintenance or upgrades.

* Limitless email lists - You should be able t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

maintain as many addresses as you wish and as many lists as you want without incurring extra expense. Beware of companies that charge based on the number of database entries you have!

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

* Rollover credits - If you don't use your allotted number of emails during a given month, a good email marketing package will allow you to roll unused credits over into the next month, or to purc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ase additional credits on the fly, in real time.

* Importing lists - You should be able to import entire mailing lists into the online system with a few clicks of your mouse. You should

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

also be able to rent or buy opt-in email lists and migrate them into the system.

* Sequential mailings - The best email marketing software systems allow you to import a series of messa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es and set up sequential mailings to be sent at the day and time you desire. In other words, you should be able to implement a six-month email marketing campaign in one sitting.

* Flex

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ibility - Look for software that allows you to edit your lists and messages right up to the minute your mailing is scheduled to be sent.

* Automated list management - Email marketing s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ftware should automatically handle bounced emails, bad addresses, and requests for removal. It should also allow you to remove any blacklisted addresses and build opt-in email lists.

G

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

reat email marketing software can be the great equalizer, allowing small- and medium-sized businesses to compete with the corporate giants in the world of Internet marketing and advertising.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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