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Just Other Articles - Introducing Business Power Words - Free Marketing Lessons
In the last lesson we talked about the importance of leadership in marketing. Let's take a closer
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
look at what that means when you're communicating to your prospects and customers through ads, let
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ters and other marketing collateral.
Magazine ads lose effectiveness after 90 days and the averag
Magazine ads lose effectiveness after 90 days and the averag
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e person forgets 80 per cent of what they've read or seen within 30 minutes. So there are good rea
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
sons for prodding and urging every person who reads your ads to take immediate action Friend: They
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
probably won't remember you after a few minutes! You must grab them by the throat (figuratively!)
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
and shake them up a bit! Instill in them a sense of urgency and a sense of pain if they don't res
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ond.
How do we do that? ... Words.
The power of words.
Don't believe in the power of mere words
How do we do that? ... Words.
The power of words.
Don't believe in the power of mere words
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
?
Read the following and monitor your emotions as you read them:
1. I hate you, you filthy scum!
Read the following and monitor your emotions as you read them:
1. I hate you, you filthy scum!
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
2. The country side is beautiful this time of year.
Words carry with them ideas. Words convey i
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
deas. Pictures do too, but words replayed in your mind create a picture of your own making- not so
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
meone else's. That why words are more powerful than pictures. The picture you create in your custo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
mer's mind will be a thousand times more compelling than the one they will see in your ad. Picture
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
s can be a support of your copy. But imagine what would happen if you simply put a nice picture in
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
your ad, without any words! You might say, "Well who would be stupid enough to do that?" Take a lo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ok at the majority of ads by large, national corporations. You can measure the space devoted to a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
picture VS the amount of space to copy. Typically it's 60% to 90% picture and just a small space d
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
evoted to copy. And then the copy is usually ineffective. When selling anything, paint a picture o
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
f the benefits and use of your product WITH WORDS. Lead your customers to your door with the right
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
words that convey ideas that appeal to them!
Tomorrow: How to make a million dollars in one year
Tomorrow: How to make a million dollars in one year
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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