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If you’re like most people in business for themselves, you market yourself in an ad hoc fashion: when you have time, when you think of it or only when a specific opportunity comes

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

along. But wouldn’t you agree with me that inconsistency in marketing creates inconsistency in new client flow? That seems to be the bain of existence for most self-employed people like

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

us.

So, is there such a thing as being able to PREDICT how many new clients you’ll get next month or next year? I say YES!

You see, I’m able to predict (with certain accurac

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y) that I have a full practice at most times; therefore, how much revenue comes in for each month of this year. For example, I know that I’ll have a full practice in 6 months and the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n again a year later.

How can I be so sure? Because I’ve created systems that keep me on track in my marketing, even a year ahead of time.

You may have heard me get on my soa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pbox about being systematic in your networking and in your marketing efforts, but let’s take it just a bit further this time and get down to the details of what that actually looks l

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ike when you do it (like I do).

I recommend buying a year-at-a-glance calendar and plugging in your marketing efforts. For example, your weekly breakfast networking group goes on

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to the calendar for the entire year, same with your monthly association meetings, writing your articles, giving teleclasses, meeting with your referral partners, sending your newsletter,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mailings, speaking engagements, etc.

That way, you never have a week where you’re not doing ANYTHING to market yourself. That means you no longer have periods of feast or famine

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, or an inconsistent pipeline of curious prospects, ready to buy.

Client example: A recent client of mine, a real estate broker, decided to take this even one step further. Becau

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

se much of her marketing depends on several mailings to specific buildings she covers in her territory, she wanted to keep track of them on this yearly at-a-glance wall calendar. On it,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

she designated a system for seeing what mailings would go to which buildings on what weeks. So it looked like this:

Mailing 1 would go to Buildings A, B, and C on the first of e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

very month.

Mailing 1 would then go to Buildings D, E, and F on the second week of every month (and so on for the rest of the month).

Then Mailing 2 goes out to the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

first set of buildings on the first week of the month, and so on.

Each week of the month, she now has a color-coded system for sending a mailing, staggered so that sh

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e doesn’t get overwhelmed, but that will also keep her on track. That way, each month, each building receives a systematic mailing, that’s 12 mailings per year. Best of all, she doesn’t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

even do the mailings anymore! Her assistant does it for her, so that allows us to focus on other marketing even more. Well done!

At the end of the day, it’s a predictable, verifiable

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and ‘autopilot’ way of marketing yourself, so that when done consistently and set up over a year’s worth of time, your client well never runs dry.

Your Assignment:

Get y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ourself a wall calendar (I use the Year-At-A-Glance laminated wall calendar, SKU: 558430) that is erasable and retails for about $18.99. Then, spend some time plotting out your marke

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ting efforts for this month, then the next, until the end of the year (or 2007). You’ll find that you have a bird’s eye view of your entire year, and now you just need to follow the simp

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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