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You may be wondering, "Exactly what does real estate have to do with the lingerie store Victoria Secrets?"

As a business owner you've got to keep your eyes open to what's successful in other unrelated businesses so that you can apply your

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

own twist to your own business adding new concepts that are completely different from your competitors.

And yes a real estate investor can even learn a thing or two from a popular lingerie store.

Let me explain...

My wife, Laura, shops a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t Victoria Secrets occasionally and it's actually the one store I enjoy going to and encourage wholeheartedly. Anyway, we always shop at our local store and upon checking out they always ask my wife and I, "Would you like to apply for a VS

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

credit card?"

"Uhh? No." is always our response.

However, two weeks ago we were shopping at a mall out of town, so we strolled in the Victoria Secrets store, so Laura could use one of her gift cards. Immediately, upon glancing the store

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

I noticed the benefit-oriented posters throughout the store as VS has started carrying hair products and they were heavily promoting these products with all their in store signage.

Upon, checking out, the sales associate asked my wife, "W

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ould you like to be a part of the VS angel club?"

Totally different angle from the normal "would you like to apply for a credit card?"

My wife responds with "What's that?" I was even intrigued at this point.

The sales associate proceeds

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, "When you fill out for a VS credit card, you will be a VS angel member and you get discounts and coupons for free panties mailed to you ever month."

So, Laura responds with a "Yes" and proceeds to fill out the credit card information.

I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t was a no-brainer.

Now, we had been asked hundreds of times to fill out for credit cards when shopping at not only VS, but also many other stores. And we always respond with a "No". But, this was different as there was a clear benefit t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hat was communicated to my wife by the sales person. In other words, they gave us a reason.

After leaving the store, I asked Laura if she noticed what had just happened. See, now they've signed us up for a credit card, or the angel club,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

whatever you'd like to call it.

Next, they'll mail out a coupon for the Free panties and coupons of discounts, which she'll be forced to go in the store to pick up. Now, how many women can go in store like this that is giving you somethi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng free, and just get the freebie. Most will walk out spending more than they ever imagined. Plus, they've got the convenient credit card handy.

Now, let's apply this to real estate investing...

When I bought my first course, the teache

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r stated that I should call everyone in the classified section of the newspaper and asks, "Would you be willing to owner finance?"

As my great granddad would say, "that's bs!"

As a matter of fact, I'd rather get a root canal than calling

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

un-motivated sellers that want full price and all cash in an attempt to convince them to owner finance the house.

First of all, when you say Owner Financing to your seller, it has a negative vibe, just like when you hear "would you like to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

apply for a credit card." The seller portrays that you want the house without putting any money into the deal stealing their house and their equity.

There've been many instances where I'd talk with a seller that had numerous other invest

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ors offer owner financing, some with even better terms than I'd offered, but there was one key difference: I spoke in terms of benefits to the seller.

And as a result, I walked away with the deal.

Let me tell you some statements you shoul

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d never say to help improve your closing ratio when talking to motivated sellers:

- owner financing
- lease option
- subject to
- flip the house

Or any other real estate jargon. Speak to what's important to your seller. B

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

efore you can tailor make any offer, you must find out what's important to the seller. Here are the facts, you must know when crafting a creative offer:

- Why they're selling? What's the situation they are in? You've got to have a good i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

dea of the reason why they are calling you...

- Are they willing to sell for what they owe? While you're talking to your seller, simply ask, "so, are you wanting to sell for what you owe?" This will let you know a little about their inte

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntions.

- If they want all cash, find out why. Do they need the money to pay off bills? Money to move, etc?

- What do they intend to do with the money? Many times, they'll say they're going to put the money in the bank and earn interest

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. Then, you can show them how they can earn higher rates of return on their money by carrying a note.

Once, you find out the seller's situation and their goals, tailor make an offer that's a win-win. And remember to talk with benefits...

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Job Security in Today's Workplace In today's often volatile or contingent labor market, it's crucial to understand the level of security your employees feel about maintaining their jobs. Studies show that employees who do not feel secure in their jobs are less likely to be committed to best assisting customers. This article tells the story of a manager who decides to look for ways to bolster the morale in his company when it crashes after an extensive layoff.

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