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There are countless low-cost things you can do to promote your business. Here's ten of my favorite:

Always be prepared with an "elevator speech." When you meet new

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

people talk about the benefits associated with the service you provide-NOT the actual process of how you achieve these benefits. In a nutshell, let prospective clients know how you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

service can solve their biggest problem.

Network and set goals. When attending events, workshops or meetings, don't sit by people you know. Hello? The point is to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eet new people! Make a goal of meeting 3-5 new people at each event. Be interested in others, get their business cards and ask lots of questions. The more you know about their chall

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

enges, the better you can position yourself to help them.

Joining various clubs or groups is another way to promote your business. Every community has organizations

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

such as a Chamber of Commerce, Rotary, BNI (Business Network International). These are excellent places to meet people and talk about what you do. But don't join if you are not goin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to participate. Simply being on a group's mailing list will not help you build the kind of relationships that will generate clients or interest in your business.

A gre

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at way to meet people is to volunteer in your community. Besides the great feeling you'll get by giving to others, other volunteers will generally ask what you do. Wearing a shi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t or hat with your business name will be a reminder of the type of services you provide.

Teach a class through the local community education program. Community educ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tion programs attract people throughout your local service area. Teaching a workshop will help you make new contacts and also establish you as an expert in your field.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sk for referrals! There is nothing wrong with asking your current clients if they know of others who might benefit from your services. In turn, you should be interested in their

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

business if they have one, and be sure to promote them when the appropriate situation arises.

Create strategic alliances with other professionals with non-competing bu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

inesses. As a professional service provider, it's important to develop relationships with non-competing professionals so you can co-market and pass referrals. For example, if yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

're a massage therapist, a perfect strategic alliance for you would be a personal trainer and/or a chiropractor.

Write a press release and announce things that are happ

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ening in your business. New location, advanced certification, anniversary, etc. Most newspapers will print announcements/stories on local small businesses in their business sect

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on.

Take advantage of e-mail. You never know where you emails are going to end up. Make sure to include a signature line in your e-mail that includes your business

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ame, website (if you have one) and a line or two about your business.

Establish a website presence. Today people surf the web for information on almost all the prod

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ucts and services they buy. You can post a tremendous amount of information about your services, background and expertise on a basic website. If you don't have one, GET ONE! <

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ol> WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this blurb with it: "Connie Scholl, the 'Client Generator,'works exclusively with sa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

es & services professionals who want to generate more clients and make more money in their small business. For a FREE seven-day marketing e-course visit http://www.conniecoach.com.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Adding value is not one of those management buzz words we use loosely but don't really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it - or pay very little, compared with its value to the customer.

Make sure the condition of the property you want to buy will survive market conditions before seeking a commercial real estate mortgage. When you go to purchase a new residence, a good lender does a thorough financial background check on the individual seeking to borrow money.

We all know people who are like human dynamos. They seem to make an art form of building their business and still enjoy quality time with friends and family. It isn’t magic, you can do it too.

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