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Just Other Articles - What is a Smart Marketing System?
What is a Smart marketing system? Well, a Smart marketing system is not really a known term, but rather
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
a term coined by someone who writes marketing books, does seminars and is a consultant in marketing. It
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
makes sense to coin new phrases and new terms and indeed that is in perfect form of someone who does mar
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
keting.
To me, I believe a Smart marketing system would be one that would be similar to the one that I
To me, I believe a Smart marketing system would be one that would be similar to the one that I
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
eveloped for by franchising company, which I had founded. I called my marketing system; Bonzai and Blit
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
z Marketing. Whereas the marketing consultant and author who wrote about the Smart Marketing System; tal
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s about a hybrid model of marketing which can be applied to be different types of businesses, I am quite
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
confident that the Bonsai and Blitz marketing that I have created in the real world is far superior in
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
very way, yet both methods are superior to what nearly all businesses out there are doing presently.
In
In
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
fact, we proved it when we marketed our franchise system in 23 states, 450 cities and 110 major markets
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
We attacked the market and targeted the customers and slammed the competition into the carpet so hard
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
hat they gave up. Now that is marketing; it is that Smart marketing? Could I call my marketing system
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
a Smart marketing system? Indeed I probably could; but I chose to call it Bonzai and Blitz marketing.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hat we learned in this scenario when studying various hybrid marketing plans is that different people ha
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ve found different ways to market and any marketing system that achieves results in the market place is
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Smart marketing system. And that means whether it is my Bonzai and Blitz marketing system or the actual
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
branded; Smart Marketing System by a marketing guru and consultant; it is still marketing and creative
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
arketing which puts together multiple marketing methods towards a single message and a single goal for t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
he company. I believe that in this case anyone would consider that to be Smart marketing. I hope you wi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
l consider this in 2006 and develop your marketing plan in a creative, innovative and successful fashion
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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