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I used to have the responsibility for interviewing and hiring employees when

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

I was in marketing and advertising management jobs.

Two questions I used to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sk interviewees were:

1) What strengths would you bring to this position?

2)

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Tell me one of your weaknesses.

Strengths

Most people had no problem

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ointing out their strengths. After all, they were trying to get the job so t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ey were eager to point out what they had to offer.

Weaknesses

The w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

aknesses question on the other hand caught many people off guard. They were

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hesitant to shine a light on their weaknesses. My guess is they were afraid

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

if they admitted a weakness they may not get the job.

What it all means<

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

b>

Actually the opposite was usually true. Number one, we all need to recog

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ize that no one is perfect ... we all have weaknesses. Those who own up to t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

em are being honest.

And they have the chance to overcome them and grow. T

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ose who deny or bury them seldom grow. They remain stagnant.

And there'

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a marketing lesson, too

There's a lesson here for marketing and building

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your business, too. You have to uncover your weaknesses as well as your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

trengths if you want to be successful. Just because you don't acknowledge t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

em doesn't mean they're not there.

Learn and grow ... yourself and your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

usiness

And once you acknowledge your weaknesses you can actually take

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

teps to overcome them and grow. And isn't that what life and building a bus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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