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There is a specific problem that occurs in a great majority of sales. Whether you're a s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

alesman, marketer or copywriter it is not the largest problem you’ll have to over

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

come but it is big enough that if you don’t spot it for what it is, your sales conversio

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ns could stink. And stinky conversions equate directly to a dry bank account, which also

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

stinks.

To carry the mystery on a bit further, this one thing alone can stop a good, ab

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

out-to-happen sale right in its tracks. It can make an infinitely interested customer su

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ddenly walk away. It is the one thing that makes salesmen scratch their heads and wonder

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, “Uh, what the hell just happened?” And it’s the one thing that makes marketers and cop

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

writers crumble up version after version of ineffective sales copy.

We are, of course,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

talking about the dreaded four-letter word:

DOUBT

I know, I know. You astute re

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

aders surely know that “doubt” is not really a four-letter word. I’d remind you the “b”

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is silent, so it might as well be.

Salesmen have a tough job. They spend countless hour

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

perfecting their sales pitches and copy, tweaking each word for effectiveness, interest

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and even rhythm. In a perfect world each tweak would put them one step closer to making

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

their customers salivate, but the moment they begin to introduce their product they’re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

instead hit with suspicion.

They use words in their headlines like Greatest and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

b>Best, Clearer Skin and Happiness, Fame, Fortune and Rock Hard Abs

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. In return their potential customers reward them with a smooth blend of disbelief a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd skepticism, lightly shaken.

Why this is is beyond the purposes of this article, but

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the next installment will be about how this doubt can work in your favor and very easily

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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