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Today our choices are limitless to advertise. We can print a flyer, print an add in the paper, advertise on television, give out promotional

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

products branded with your logo or message, place an add on the internet or email. Why is Print still the best?

Let's start with an add in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the paper. Exposure is good but the cost is high and it is a hit or miss opportunity. Today less and less people read the paper from end to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

end due to a lack of time and a greater resource for capturing important information. Blink and your costly add goes right into the garbage

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. Unless you’re willing to spend thousand for a full page color ads, you’re probably not spending your marketing dollar wisely.

Email for a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

while was great. You could purchase a list and send a bulk email to thousands or millions in a few minutes. Unfortunately what seemed like a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

great idea turned into a great annoyance and soon legislators soon outlawed this method. Today you must get permission from the end user in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

order to send them email opportunities. While this can be good, usually you’re preaching to the converted. If you want to tap into new mark

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ets, this probably isn't that effective.

Faxing or bulk faxing faces the same annoyance factor as emails are rarely get noticed. A lot of p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eople receive these faxes on their computers and delete them before ever getting printed. Television again is an expensive medium usually r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

served for large players or agencies. Today with TIVO and manic channel flipping, most people never see ads unless it's the super bowl. In o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rder to be effective you must place many spots of the same add to get any retention.

Promotional Products are great and cost effective but

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

need to be clever and usually are limited in scope. A good promotional product campaign together with a directed print campaign is usually t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he most effective. Printing used to be mass produced flyers dumped on a large area. A response rate of 1% was looked at as a success. Today

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

with variable data we can identify potential customers are target only those on the list. Adding the customers name onto your piece can rais

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your response rate to 5 to 8% generally. If you really dig deeper into your potential customers and direct individual campaign, you can r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

aise your response rate to 30 to 40%. An example of this is a suit store. Say a customer buys a suit. The week following you send this custo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mer a thank you for buying the suit with a picture of it, and offer 2 coupons for a shirt and tie that would look great with it. Pictures re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ally solidify your marketing material Also customers appreciate that you are genuinely interested in their specific needs.

If you need help

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or have questions, for your next campaign, feel free to email me at steve@solutionsink4u.com.

Good luck with your next successful campaign

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many job finders tend to overlook job opportunities at job fairs. Most of the time, you will see job fairs to be crowded, confusing, and competitive events.

Becoming a middle man in any situation is tough. It is especially hard when you are dealing with your clients on one side and your team on the other. It sometimes can be a tough act to juggle, but it can definitely be rewarding and help you expand your business as well as your client base.

Leaders do a lot of things, but one is more important than all the others. If you aren't building the confidence of your team every day, you aren't really doing your job. The upside potential is unlimited and there is no downside. I'll show you how to make it happen.

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