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Just Other Articles - Marketing Infoproducts: Package Your Brain!
As long as you are providing a service, there will always be a ceiling on how much you can earn that is based on the number of hours you can work in a week. Even if you hire an assistant and/or raise your rates, you are only raising the ceiling a little higher. The way you can blast that ceiling sky-high is to pack
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
age your brain into infoproducts and sell them online.
You have a particular system and unique way of providing service to your clients. Package it into an information product that will show people step-by-step exactly how you do it. The incredible advantage to this is that you can teach people all over the globe,
You have a particular system and unique way of providing service to your clients. Package it into an information product that will show people step-by-step exactly how you do it. The incredible advantage to this is that you can teach people all over the globe,
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
day and night, every day of the week.
With infoproducts, you don’t have any limit on the number of information products you sell. While your service will always be limited by the amount of time you have to give face to face, your information product can teach countless numbers of people.
Another advantage of pac
With infoproducts, you don’t have any limit on the number of information products you sell. While your service will always be limited by the amount of time you have to give face to face, your information product can teach countless numbers of people.
Another advantage of pac
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
kaging your brain into infoproducts is that you can develop your brain into more than one product. Your packaged brain can be sold on your website and at your public speaking events as CD sets, e-books, paper versions, recorded online seminars, DVDs, and so on. Because you will be developing a loyal client base who
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
wants to learn more and more from you, you will be able to feed this hungry audience with your infoproducts.
Here are other benefits of packaging your brain into information products
1. A low-cost option to use your services. By offering your clients infoproducts, they can purchase your packaged brain for subst
Here are other benefits of packaging your brain into information products
1. A low-cost option to use your services. By offering your clients infoproducts, they can purchase your packaged brain for subst
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ntially less than they could ever hire you for. For instance, a home-study course could provide a condensed version of what a financial planner or a coach provides to clients over a series of months.
2. A lower-risk alternative for prospects. Often your system serves as a doorway to you. Your prospect may study y
2. A lower-risk alternative for prospects. Often your system serves as a doorway to you. Your prospect may study y
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
our system first and then later purchase your full-meal deal. This is powerful – your prospect pays you to be your lead! She begins to feel like she knows you. Remember, people work with people they know, like, and trust. Your infoproduct is building relationships for you.
3. Your products build credibility. Like
3. Your products build credibility. Like
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
writing books, producing infoproducts will elevate your perceived expertise. You reinforce your brand and people find you trustworthy because you have outlined the exact steps to solve their problem. Remember, this is always about answering “What’s in it for me?” for your target audience’s perspective.
4. You beco
4. You beco
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
me more efficient. By turning your process into a system, you can show the precise sequence that helps your clients. Instead of trying to be intuitive about how to solve each person’s problem, take him or her step by step through your process. You save time because you will know what each session will focus on and
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
how long it takes to achieve results.
Your customers will be impressed when you have worksheets and specific homework assignments for them to work through. It reinforces your expertise and makes them feel secure in their decision to hire you.
5. You can offer package options. Because you know each step of your sy
Your customers will be impressed when you have worksheets and specific homework assignments for them to work through. It reinforces your expertise and makes them feel secure in their decision to hire you.
5. You can offer package options. Because you know each step of your sy
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
tem, you can offer your customers options. People are MUCH more likely to make a purchase if they have options. By giving your customers choices, they can purchase what is right for their unique situation. Your clients may decide to do one option now and add something else later. The nice thing about this is your c
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ustomers get RESULTS and you don’t have to work as hard because you have a SYSTEM.
I recommend always offering options that set your customers up to work with you on a continuing basis. For example, a professional organizer could set up one package that includes an initial consultation, a clutter analysis, four we
I recommend always offering options that set your customers up to work with you on a continuing basis. For example, a professional organizer could set up one package that includes an initial consultation, a clutter analysis, four we
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
eks of room-by-room organization, and then four weeks of one-on-one work with the customer to teach them how to create systems of organizations. This option could include a Clutter Free Tips and Workbook.
A personal trainer could offer an option called Fantastic Fitness! This 6‑month training package could i
A personal trainer could offer an option called Fantastic Fitness! This 6‑month training package could i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nclude one-on-one workouts, a nutrition guide, a personal grocery shopping session to show how to Shop for Fantastic Fitness! and a goals and progress workbook.
6. You can turn your package into a very expensive option. Once you have your brain packaged, you can create an expensive option that will give your prosp
6. You can turn your package into a very expensive option. Once you have your brain packaged, you can create an expensive option that will give your prosp
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ects a LOT of information in person. Most people that offer this generally offer a live event over several days.
Because you are spending hours and hours giving your audience information, people are willing to spend anywhere from $1,500 to $10,000 and more for this type of program. With a powerful sales letter tha
Because you are spending hours and hours giving your audience information, people are willing to spend anywhere from $1,500 to $10,000 and more for this type of program. With a powerful sales letter tha
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
is placed on your website, you can bring 20 to 50 people to your event. You do the math.
7. You can use your system for your talking points. Once you have a system, it becomes much easier to make sales, give presentations, and offer public talks because you have specific talking points which will always tie dire
7. You can use your system for your talking points. Once you have a system, it becomes much easier to make sales, give presentations, and offer public talks because you have specific talking points which will always tie dire
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ctly back into your infoproducts. You can offer people a chapter or a sample session based on a section of your system to give people a taste of what you offer.
8. Prospects can become customers at many different price points. If you are selling information products, the going rate for an e-book is between $17 t
8. Prospects can become customers at many different price points. If you are selling information products, the going rate for an e-book is between $17 t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
o $97 and for a teleseminar, the range is about the same. For a manual, the price ranges start to spread out quite a bit. I’ve seen them between $100 and $1,000 depending on the complexity of the information. In general to command more than $100 - $200, you have to start including CDs, templates, and other value-ad
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ded components. The information-product business is a wonderful one to get involved in and very addictive for both you and your customers (in a good way).
I hope this is getting your brain percolating on how you can package your brain as a system and how it will make it SO much easier for you to both market and im
I hope this is getting your brain percolating on how you can package your brain as a system and how it will make it SO much easier for you to both market and im
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
plement it. The end goal is you can attract more customers and make more money with less effort.
ACTION ITEM: Take a look at your current offerings. What can you do to package your brain into your first infoproduct? What format will it take? How will you market it? What will it cost?
Copyright 2006 Marketing Mave
ACTION ITEM: Take a look at your current offerings. What can you do to package your brain into your first infoproduct? What format will it take? How will you market it? What will it cost?
Copyright 2006 Marketing Mave
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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