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Just Other Articles - Marketing - A Handy Formula That Will Make You A Hero
Here is one marketing formula that will stand by you and make
you a hero. It consists of only three parts:
1
1
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
) Say what you are going to tell them
2) Tell them
3) Go back over what you told them
If this see
2) Tell them
3) Go back over what you told them
If this see
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s simple, it is. It will save you hours of slaving
over a speech. It can make it a joy to write a sales lette
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
. Use
it to help you write your books and reports. You may find
yourself dashing off articles faster than ev
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
r using this 3-step
formula.
Here is how it goes:
1) Say What You are Going to Tell Them
Let’s say yo
Here is how it goes:
1) Say What You are Going to Tell Them
Let’s say yo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
u are called upon to give a talk to
prospective customers. Start out right away by letting
them what you a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e going to tell them. Make it as short
as possible.
Next, it is important to set the tone. The key here is
Next, it is important to set the tone. The key here is
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
o
talk about only one topic. It could be one benefit they
will get from using your product. Weave a story
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
round that benefit.
2) Tell Them
This step is where you get to the meat of the topic. Number the poin
2) Tell Them
This step is where you get to the meat of the topic. Number the poin
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ts you are making. In this case, let me number the points
I usually make to help keep my message on track.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
. Keep your message urgent. You cannot wait to tell people
about how they can benefit from this product.
b.
b.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
se the active voice. It is much more direct to say,
“He did it,” rather than,“It was done by him.”
c. Focu
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
on results. Will the customer be better looking, richer
or have more fun if she uses the product?
d. Conti
d. Conti
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nue weaving in parts of the story you began
in Step 1.
e. Keep a positive tone. Try to avoid negatives such
e. Keep a positive tone. Try to avoid negatives such
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
as “don’t,” “can’t,” “fail,” or “fall through.”
3) Go Back Over What You Told Them
It is always reassur
3) Go Back Over What You Told Them
It is always reassur
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng to hear or read something again.
It confirms in your listeners’ mind that they remember correctly.
They
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
actually did hear you say that. Also,
people’s attention span is short. Thoughts wander. You
can repeat t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
he points you made in Step 2 in an entertaining
way to avoid sounding repetitive.
Well, that’s about it. Re
Well, that’s about it. Re
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ember, talking to prospective
customers is magical. Your words alone can make them want
your product more t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
an anything else in the world. And
once you are marketing this well, you will be a hero in
everyone's eyes
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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