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The more you focus and concentrate your marketing, the greater impact your mess

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

age has on your intended market.

Remember, your goal is to deliver your messag

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

as many times to your target market as your budget will allow. You are buying

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

exposure to a certain audience.

The more we are exposed to a message, the more

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of it we retain. You need to be exposed to a new idea 8 to 15 times (or more) t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

remember it. Repetition enhances retention.

And, the more channels the messag

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e is delivered through, the more believable it is. Diversity delivers credibili

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y.

So, focus and concentrate your advertising by using several media to delive

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your message to the same audience. You'll get a better return than if you spen

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d the same amount of money delivering your message fewer times to a larger audi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nce. Lay it on nice and thick rather than spreading it too thin.

I have talked

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

with many people who have complained their advertising is not worth the money i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t costs. After some discussion I usually learn they bought ads that deliver the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r message to a large audience once or twice. A typical example might be a direc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mail piece that goes to 50,000 households in an area with a 10 mile radius aro

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

und their business.

For the same money they could buy different media that del

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

vers their message 10 to 15 times to a smaller audience, maybe in a two mile ra

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ius. The smaller market gets more repetition of the message and they see or hea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r the message from multiple media. It's more likely they remember and believe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

it.

So, as you plan your marketing, remember to focus. You'll be glad you did

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As if interviewing isn't enough to make you nervous, now the hiring authority wants to do it over lunch. Now you have to focus on your interviewing skills AND your table manners! Here's how to balance them both, what's okay and what's not, and how not to embarrass yourself.

You do not have to blindly travel the entrepreneurial road. Many people are more than willing to share their experiences and expertise on particular investments. All you have to do to tap into this valuable resource is talk to the people that possess these assets. You will never obtain the answers unless you ask the questions!

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