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Marketing is the art of informing people about products or services or even about companies, although in that case the activity i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s closer to branding. Writing articles is a marketing activity where you inform potential buyers about certain offerings. The ac

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

onym – AIDA (attention, interest, desire and action) is often uttered in this context showing the four steps of a successful mark

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ting (and sales) approach.

The interest for writing articles is a very fundamental one, because you are able to reach many reade

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s at the same time and any such a reader could be a consumer, a professional, a business representative, etc.

Yet there is an ev

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n more successful way of marketing that doesn’t involve article writing. But probably the oldest marketing rule is invented by in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

deed ... an author.

This is about a marketing rule that proved itself for more than four hundred years and was introduced by Mig

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

el de Cervantes himself, one of the greatest authors of our times and the first to hit the world with a novel.

Even if you are n

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t familiar with Cervantes, you must have heard from the novel he had written in de beginning of the seventeenth century;

"The Hi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tory of Don Quixote de la Mancha."

The book is till today very popular and continues to be analyzed. And one of the details of a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

alysis is just about the marketing of the story. We all know that literature should be credible and everything in a story must fi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t and contribute to the overall credibility. Otherwise the reader will not "BUY" it.

In order to increase the credibility of the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

novel, Cervantes added a literate vehicle. Instead of pretending that the adventures of Don Quixote were written by Cervantes him

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

elf, he introduced an new character. In the book known as: Cide Hamete Benengeli. And this Cide, this very mysterious character

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s the one who originally ought to have written down the wanderings of Don Quixote. The reader is overwhelmed by this mystery and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll his attention is drawn to the next steps of the tale. Not in the last place because the story had to be translated first.

A m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

arketing trick that has survived four hundred years of history.

Because still today, the best attention your product can receive

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is that of someone else. If you write your own story, it’s fine. But if someone else -– especially a satisfied client -- tells ab

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ut the success of your product and the interesting features, you have got the best marketing agent working for you.

Writing arti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

les is one way to fulfill your marketing activity. Having others tell your success story is even more promising.

© 2006 Hans Boo

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are two principals that are effective in getting attention as well as delivering credibility for your advertising claims.

Q & A Q: Are people sometimes cautious of ‘headhunters’? A. Yes. However the industry has evolved over the last decade and steadily gained more respect. Now recruiters go to the same lengths that oth...

Many factors can be considered in attracting and maintaining customers for a business. Be sure that you have utilized all possible means of taking your customers right where they want it.

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