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Business cards, brochures, data sheets and media kits are often your very first introduction to potential clients. What statement are you making for yourself? Do potential clients feel that your organization is competent and well-qualifie

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d when they read your brochures? Does your media kit give members of the media the perception that your organization is trustworthy and that its representatives are well-spoken?

Powerful marketing pieces can have a tremendous affect upon

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our audience, moving them to action, or at least getting them one step closer to becoming a client. Poorly conceived, poorly written and/or cheaply produced materials can be quite the opposite – the marketing kiss of death.

Consider your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

marketing materials, and then answer the following questions honestly:

Are you one of the many small business owners that do not have a media kit?

Did you create your business cards at midnight, the night before a networking event?

Is yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r idea of a brochure just a flyer folded in half?

If you answered yes to any of the above, or if it sounds fairly close, you are not capitalizing on the valuable opportunities that can be created by your marketing pieces. Sometimes when a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

problem is too close we have difficulty accepting it. When the problem belongs to someone else, the solution is often quite obvious. So, let’s make this about someone else - our poor, unfortunate, marketing collateral-challenged “friends.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

”

Our “friends” want their business to grow and succeed, yet they are unwilling to invest in it. Sure, they send out their fair share of press releases; but somehow they just can’t justify the expense of a media kit. Brochures? Can’t th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y just refer people to their website? Professionally created business cards? Why? Their homemade ones are a bit tattered at the edges but they are rather colorful. Perhaps no-one will notice those tattered edges, anyway.

How will our f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

iends’ unwillingness to invest in their own business impact its ability to grow? Have you ever shared the sentiments of our marketing collateral-challenged friends? Perhaps, you still do. Consider the impact that your marketing collatera

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l can and should have upon your target market:

Marketing collateral should capture the attention of your target market, both visually and through the written word. The graphics, fonts, layout and text chosen must appeal to your audience,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r your marketing collateral investment may very well be papering the trashcans of people who could have become clients. For instance, are you an investment banker? Then balloons and a cloud motif are probably not the way to go – no matter

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

how much you like them. Are you a traveling clown? Then ultra-boring, super-serious cards are not going to impel kids to beg their parents to give you a call.

Think of that little 2” x 3 1/2” card as a one-shot audience with your dream c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lient. What type of impression would you try to make in the moments it takes to introduce yourself, shake hands, exchange niceties, and if you are lucky…business cards. Would you be embarrassed to hand your current business card to that d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eam client? Then it is time to re-think this important introductory marketing piece.

When can saving money cost you clients?

If you can design a professional looking business card – that’s great. All the better. We love to look good an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

save money. However, if your attempts look amateur at best – invest in getting a card professionally designed. The quality of paper and the quality of printing also weigh heavily upon the perception of potential clients and readers. Whi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

le several companies offer free business cards, these often have their contact info emblazoned on the back of the card. This is another opportunity for you to strike out with your potential client. If you are not ready to invest in having

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a business card (and logo, most likely) professionally designed, at least spring for the premium cards from low-cost, mass-printers.

The same rule applies to your brochures, yet these crucial items are a bit more complicated. There is the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

layout to choose and the font. Will you go with stock photos, or should you hire a photographer? And then there is the copy… How much thought did you give to the copy that went into your last brochure? Was it clear? Did it grab your re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aders? Did you have someone carefully review the copy for both clarity and typographical errors?

Each marketing piece that you produce is an opportunity for you to shine. Capture your target market’s attention and educate them about your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

organization through copy which clearly and concisely conveys your message. Tell them what you do, how you do it, and why your company is the right choice for them. Miss that opportunity, and you can be sure that your competitors will not

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Brand name of a product has certain value to a company. How do we value a brand and how does it affect the fair value of a common stock? There is no definite way of doing it since a brand is worth more to some than to other people.

Especially for teachers. Ideas on how to customize your cover letter to specifically appeal to the school system you are applying to.

It takes a team of dedicated people to pull off a fundraiser for a non profit organization. Whether it's a gala event or a small bake sale, when everyone works together the project will be a greater success. Here are 5 step to work as a team on your fundraising campaign.

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