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  • Just Other Articles - Trade Leads - How To Use Them Profitably

    Trade leads from Internet is an important aspect of international business and considered an inexpensive way of getting new buyers and consequently export orders. To use these leads profitably, we need to understand who places these leads, why and how to use these effectively for expanding international business.

    How Reliable are Trade Leads ?
    It is important to
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    distinguish between trade lead and export order. Trade leads or 'RFQ' (Request For Quote) are enquiries from unknown buyers published in public bulletin boards or b2b marketplaces or sent directly to suppliers. These are certainly not export orders - though some of these could be converted into firm order after successful negotiation. At the same time, many of these could be of questi
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    onable value.

    So, how do we identify trade leads from serious buyers ? Let us look at these trade leads critically and find out ways of dealing with them profitably.

    There are many kinds of trade leads like business opportunities, foreign government tenders etc. For this discussion, we take the most prevalent type of offers in WWW - message placed by private company or individuals to
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    buy or sell a specific product/service within a reasonable period of time.

    Who Places Trade Leads ?
    Foreign distributors know exactly where to go when they want to buy something for re-sale. Normally, they do not need to post trade leads for sourcing.

    Then why such proliferation of trade leads ? How come there are so many thousands of trade leads populating hun
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    reds of trade bulletin boards ? To answer this question - we need to understand effect of Internet on conventional distribution channels.

    The advent of Internet has dealt a serious blow to traditional distribution channels, specially in overseas trade. In more specific terms, middlemen are in serious danger of losing substantial business. Earlier, foreign buyers such as retailers had l
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ittle option but to buy from local distributors who usually imported the stuff in bulk and supplied to retailers in adjoining areas. For retailers, importing in small quantity from unknown sources was difficult and uneconomic.

    Internet has helped buyers and sellers from different countries to interact freely. Retailers can now reach sellers in distant countries, see their products in w
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ebsites, negotiate a favorable price and buy in small quantity. There is no dearth of exporters who are prepared to sell in small quantity at regular intervals.

    This direct buying by retailers at a favorable price, in turn puts pressure in local market and distributors feel hard-pressed to find new suppliers, new products and most important lower price. So, what was once a rather lengt
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    y distribution chain of seller to exporter to importer to wholesaler to buyer, is increasingly losing middle players. It is true that large part of international trade is still dominated by traditional distribution channel, but the trend is towards marginalization of middle men, facilitated by an open medium like Internet.

    Then Why this Skepticism ?
    Like most oth
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    er areas in life, reality normally lies in shades of grey rather than in black and white. So, along with serious buyers looking for serious sellers there are sundry others ranging from window shoppers, arm-chair international businessmen to downright fraudsters and conmen populating the market. As a result, one can find trade leads posted for variety of reasons such as:
    1. Self Ad
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    vertisement - pure and simple product promotion (seller in the garb of buyer)
  • Find market price (usually to put pressure on existing supplier)
  • Find out about competitors
  • Locate alternate or additional suppliers
  • Find suppliers for new product
  • Begin negotiation for a later purchase


  • The Challenge - How to Separate Wh
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    at from Chaff
    There is no specific rules - but common sense, observation, care and imagination can help you locate potential leads and manage your time and resources that much better. Following are some tips on this regard based on my experience since 1997:

    Find Reliable and Exclusive Sources
    If you talk to people who actually sell in foreign marke
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ts, they may privately disclose that their best leads are those that they generate themselves, usually by direct mail. It is far easier to cultivate a trade lead into business when they come from exclusive source, not available to million others or displayed in free bulletin boards. The options are clear - either invest in research to locate buyers or take professional help. The days of
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    free commercial information from Internet are over.

    Keep a Watch for Competitors
    Look for keywords that might indicate the intention - if the guy is gathering information and has no intention to buy. Be suspicious of companies who ask for detailed information about manufacturers' prices but do not identify themselves as distributors looking for new lines.

    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ONG>Be Careful of Large Orders
    Be cautious of companies who post trade leads for large orders but can not be located easily in company or industry directories. These are often small companies who issue 'RFQ' (request for quote) for large quantities in order to get a lower price. Ultimately, such companies order smaller quantities to 'test' the supplier, making the deal un
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    conomic for seller.

    Observe the Language
    Do not be unduly influenced by flowery language or very specific requirement. Do not prejudge a lead - exercise normal precautions necessary in international business.

    Check the Market
    If you are not a manufacturer and outsource products - be careful of locked market activities. This trade lead will
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    specify a particular product. Your company contacts the manufacturer, only to find out that the manufacturer already has representation in that country and will not sell directly to you for resale as they want to protect their distributor relationship.

    Letter of Intent ?
    Generally Ignore trade leads offering "letter of intent" or "letter of interest".

    J
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ack of all Trades ?
    Generally ignore companies who claim to deal in all commodities traded on world markets such as coffee, sugar, urea, oil and gold. Normally, these are very large deals handled by well established companies in well established markets. Such well established companies usually do not place trade leads in Internet.

    Do not Believe in Overnight Succ
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ss
    Be cautious of international business scams designed to separate you from your money. Be suspicious of anybody who prefers phone conversations to written documents. Do not get sucked into fantastic business opportunities which promise to yield huge profits with no risk. Learn which countries and areas have a reputation for spawning international business fraud. Never r
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    espond to business opportunities which require you to make wire transfers in advance for receiving goods or services.

    Understand the Virtue of Patience
    Understand that most foreign distributors do not make fast buying decisions. It is not at all unusual for an initial order to require 9-18 months from the time of the initial solicitation depending upon the cost o
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    f the item.

    Develop Relationship
    Instead of treating the leads as 'export order' with a hit or miss attitude - use the opportunity to develop lasting relationship. Understand buyers' requirements and offer solution accordingly. Do not indulge in monologue on your products - make it a dialogue on how both the companies can stand to gain from a mutual understanding


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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