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Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? The following tips and techniques are not by any means hidden secrets, but they are some of t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he most overlooked ways to market a small business today.

1. Know your target audience.

As silly as it sounds, many small business owners kick off a marketing campaign without regard to whom they want to target. If you send out a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

oupon for NASCAR tickets to the first 1,000 people in the phone book, some will undoubtedly be thrilled and will do what’s necessary to earn the tickets (akin to dropping 1,000 mailers from an airplane -- some will hit the target).

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

But just imagine the response rate if you sent out the same 1,000 NASCAR ticket coupons to only those people who attended a NASCAR event in the last year. You’ve gone from wildly shooting to steadily aiming your campaign, thus incre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

asing your response rate and decreasing your cost per customer.

2. Publish an e-zine (or newsletter).

Publishing an e-zine or print newsletter (even as short as a page) is a great way to keep in touch with your customers and clients

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

You can produce one online using a program such as Constant Contact for little to no money and can even set your e-zines up in advance using easy-to-understand templates.

3. Have a website and keep it updated.

All businesses, no m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tter your size or field, need a website these days. You can get a domain name for as little as $2.95/year and, using templates, have a basic design done in a few hours. Once your customers, clients, and potential customers and clie

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nts have visited your website, they will find fresh, quality content in the form of new e-zines, articles, blog posts and tips. This will keep them, and the search engine spiders, coming back for more.

4. Opportunity is calling.

Wh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

le not usually viewed as a marketing technique, answering the phone and follow-up is critical in this day and age of limited valuable time and impersonal service. Have you ever called someone only to not get a call-back or sent an e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ail and waited days for a response? More clients and prospects become lost revenue these days due to inadequate, or non-existent follow-up. If you receive a phone call from a prospective client or from an existing client, call him

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ack as soon as possible or, better yet, immediately!

5. Get involved online.

Find out where your target audience hangs out and participate in those online discussion groups and forums. Yahoo Groups is a great place to find a wide

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

variety of discussion groups. Several business owners also belong to Ryze -- an online networking forum. By consistently offering your help to others, you will position yourself as an expert that others will turn to when the time is r

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ght for them.

6. Get involved offline.

Getting involved with local organizations can help to build your reputation as a “doer”, a “go getter” or just a really dependable individual (all things which will help your business). Just

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

emember that you are representing your business in everything you do and act accordingly.

7. Word of Mouth/Referrals.

We’ve all heard the saying that a happy customer tells somewhere between 1 and 3 people about her experience while

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an unhappy customer tells up to 12 people about hers. Keep your customers happy, ask for feedback as to what you could do better, and once you know they’re happy, then ask for a referral. People generally are willing to help th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

se they like.

8. Use postcards.

Whether you are an online-only business, a brick & mortar establishment or a hybrid, you can effectively use postcards to market your business. Postcards are easy to do, inexpensive to mail and hav

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a high readership. Many people associate postcards with personal notes from friends and family and don’t even think before they turn it over to read the message. With this method, you have already gotten into the hands of many peo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ple that wouldn't take the time to open junk mail.

9. Have others do it for you or with you.

Never underestimate the power of cooperation and reciprocal agreements. Is there a vendor that has a related, but not directly competitive,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

target audience to yours? If so, form a strategic alliance where you recommend his products/services and he recommends yours. For example, a movie theater and a restaurant could share customer information and play off each other f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r promotions.

While many of the above tips and techniques will arouse the “DUH” response, it’s constantly surprising to me how many businesses – small and large – overlook these basic items in their day-to-day marketing and operations

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The benefits of corporate coach hire over tradition methods of travel such as flying. Features tips on how to find the best coach hire company.

Want to increase productivity, profits and morale in your workplace? Need a process to get the best out of every employee working for you? Follow the advice offered in this article and all these things can and will transform your workplace.

If you are new to running a business, and have been working the 9-5 job grind, the thought of running a business can be overwhelming to think about. However, it doesn't need to be a burden to a newbie who is trying to figure out where to start. Before you initiate any efforts to get started, know what is involved before you even start your business. I believe many make the mistake of trying to get started in their business before they know what is involved.

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